Now Available: Exclusive Circana Report on Toy Shopper Behavior

May 3, 2024 | How well do you know your toy buyers? Toy Association members are encouraged to take advantage of a new report that features exclusive insights from Circana on the evolving dynamics of consumer toy shopping, including the factors shaping purchase decisions and their impact on current shopping trends.

The “Toy Buyer Behavior and Industry Overview” report includes information covered in a recent Toy Association webinar and offers extensive findings from a custom study commissioned by The Toy Association™ that provides an understanding into what factors have the most influence on toy shoppers.

This study includes retail preferences; differences between casual versus heavy toy buyers; and drivers of purchase decisions, such as recommendations, reviews, and social media. Among other topics, the report also covers how sustainability and diversity, equity, and inclusion play a role in toy purchases.

“Understanding the nuances of toy buyer behavior is key to unlocking the potential of the market,” said Anne McConnell, senior director of market research & educational initiatives at The Toy Association. “We encourage members to dive deep into this custom report for insights that will reshape their marketing strategies and drive success in this ever-evolving industry."

Members can download the “Toy Buyer Behavior and Industry Overview” report here.

Questions about this report and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.