Latest News

Save the date to join us February 20 –23, 2027 in New York City.

JUL 07

Pitch Your Product at People of Play's 2026 Global Inventor Pitch & Innovation Conference

JUL07

Registration is now open for People of Play's (POP) 2026 Global Inventor Pitch & Innovation Conference, where the global toy and game inventor community comes together to learn, collaborate, and pitch their ideas.

JUL 06

Nominations Now Open for the 2027 Toy of the Year® Awards

JUL06

The Toy Association announced that nominations are officially open for the 27th Toy of the Year® (TOTY®) Awards, taking place February 19, 2027 at Pier Sixty in New York City.

JUL 06

Toy Fair® Adds New Show Floor Experience with Central PLAYce

JUL06

The Toy Association™, producer of Toy Fair®, has announced Central PLAYce, a brand-new destination at the heart of Toy Fair 2027 designed to bring the global toy community together for networking, meetings, and interactive experiences.

JUN 12

Submit Your Nominations for the Toy Industry Hall of Fame & Alan G. Hassenfeld Humanitarian Award

JUN12

The Toy Association™ announced that nominations are now open to submit candidates for induction into the 2027 Toy Industry Hall of Fame

JUN 12

Top 3 Reasons to Exhibit at the Chicago Toy & Game Fair

JUN12

Unlike any other toy industry event, the Chicago Toy & Game Fair (CHITAG) brings kids, parents, inventors, and the media together during peak holiday season excitement to discover the toys and games that families will be clamoring for.

JUN 8

Big Ideas Wanted: Speaker Submissions Open for Toy Fair® University 2027

JUN8

The Toy Association™ has announced that Toy Fair University, the official education program of Toy Fair®, is now accepting speaker proposals for the next edition of the show, taking place February 20 to 23 at the Javits Center in New York City.

JUN 04

Reserve Your Booth for CHITAG 2026 by June 17 & Maximize Your Opportunities

JUN04

Booth space is now open for the 2026 Chicago Toy & Game Fair (CHITAG), taking place November 7 to 8 in Rosemont, Illinois, offering toy and game companies a unique opportunity to connect directly with media and consumers in an engaging, hands-on environment during the holiday shopping season.

JUN 01

Nominations Now Open for 2026 Toy & Game Innovation Excellence Awards

JUN01

Nominations are now open for the 2026 Toy & Game Innovation Excellence (TAGIE®) Awards, presented by the People of Play™, a division of The Toy Association.

JUN 1

Secure Your Booth Space for Toy Fair® ’27

JUN1

As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the largest toy show in the Western Hemisphere, taking place February 20 to 23, 2027 at the Javits Center in New York City.

MAY 19

The Toy Association™ Introduces Alan G. Hassenfeld Humanitarian Award; Nominations Open May 20

MAY19

The Toy Association™ has established the Alan G. Hassenfeld Humanitarian Award, a new annual recognition celebrating individuals or companies that lead with compassion, generosity, and a deep commitment to improving the lives of children.

MAY 18

Nominations Open for 2027 Toy Industry Hall of Fame

MAY18

The Toy Association™ announced that nominations are now open to submit candidates for induction into the 2027 Toy Industry Hall of Fame

MAY 04

Chicago Toy & Game Fair to Celebrate Star Wars’ 50th Anniversary

MAY04

This Star Wars Day, the Chicago Toy and Game Fair (CHITAG) is giving fans something to look forward to: a celebration of a galaxy far, far away for the 50th anniversary Star Wars.

MAR 01

Toy Association & Amazon Partner to Share Toy Safety Guidance with Families

MAR01

The Toy Association™ has partnered with Amazon to bring expert-backed toy safety guidance directly to consumers. The initiative features educational articles to help families make informed decisions so children safely play at home.

MAY 1

Reminder: Renew Toy Fair® Exhibit Space by May 13 to Secure Priority Booth Placement

MAY1

Toy Fair® 2026 exhibitors are reminded to submit their renewal applications for the 121st Toy Fair®, taking place February 20 to 23, 2027 at the Javits Center in New York City.

APR 16

Stay Ahead of the Game with Toy Fair® University's Spring Semester

APR16

Toy professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions this spring.

APR 14

Nominations Now Open for 2026 TAGIE Lifetime Achievement Honor

APR14

Nominations are now open for the prestigious Lifetime Achievement honor at the 2026 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP).

APR 13

Finalize Your LA Spring Preview Plans

APR13

With just one week to go until the LA Spring Preview, taking place April 20 to 24 at The Toy Association’s Toy Building (101 Continental Boulevard) and across El Segundo’s Toy District, now is the time to lock in schedules and finalize travel plans.

APR 3

Toy Fair® 2027 Booth Renewal Applications Now Open

APR3

The period for returning Toy Fair® exhibitors to submit their renewal applications opened April 1; companies that wish to submit their renewal application for Toy Fair 2027 should note the following important information.

MAR 23

Hundreds of Students Interested in Toy Careers Attend Toy Fair Student Congress

MAR23

Toy Fair® 2026 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. Nearly 850 undergraduate students attended all four days of Toy Fair to take advantage of educational sessions, explore the show floor, and participate in the day-long Student Congress program, which took place on Sunday, February 15, at the Javits Center in New York City.

MAR 23

Licensing Expo: Where Toys & Licensing Connect

MAR23

Licensing Expo 2026, set to take place May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas, will serve as a key meeting point for toy companies exploring brand extension and licensing opportunities.