Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.
People of Play™ (POP), a division of The Toy Association™, has announced that POP Week will return to Chicago from November 5–8, 2026, bringing together the global play community for four days of innovation, inspiration, and celebration.
Toy Fair® attendees will be able to take a piece of the show home and give back to children in need with the debut of the Toy Fair Store, located on the show floor’s third level at Booth 3156, near the Toy PLAYce Lounge.
The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City. Registered Toy Fair attendees receive complimentary access to this must-attend seminar, taking place from 8:30 to 11 a.m. in the General Session Theatre (Hall 1D).
Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place February 14 to 17 at the Javits Center in New York City.
Toy Fair® exhibitors will have the opportunity to connect with hundreds of university students participating in the Student Congress program, taking place Sunday, February 15 during the four-day show at the Javits Center in New York City.
Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.
In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.
Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City).
The Toy Association's “Toy Trends Briefing,” taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.
The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.
Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.
The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.
With just weeks away until Toy Fair®, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block.
Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.
Companies planning to showcase their playthings at Toy Fair® 2026 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Wednesday, January 7 at 2 p.m. (Eastern).
The Toy Association will hold its Toy Fair credit meeting on Monday, February 16, 2026, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies.
As the industry prepares for Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, exhibitors can take advantage of a host of promotional opportunities to stand out in front of buyers, media, and the global toy and
Toy Fair® University is continuing to grow its robust educational lineup, with even more sessions now announced for the 2026 show, taking place February 14 to 17 at the Javits Center in New York City.
The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.
The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.