Latest News

Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

NOV 18

Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

NOV18

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.

NOV 18

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

NOV18

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

NOV 17

Market Week Dates Announced for 2026 LA Spring Preview

NOV17

In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming April 20 to 24, 2026 as market week dates for LA Spring Preview activity.

NOV 11

Toy Fair® 2026 Draws Strong International Attendance

NOV11

With registered attendees from 65 countries (and counting!), Toy Fair® 2026 is attracting a diverse international presence right on the show floor. Building on this momentum, The Toy Association, continues to strengthen the show's international reach.

NOV 10

People of Play™ Announces Winners of 2025 Toy & Game Innovation Excellence Awards

NOV10

People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE®) Awards during a ceremony held November 8 at Joe’s Live Concert Venue in Rosemont, IL. The event honored the i

NOV 08

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

NOV08

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

OCT 29

Private Meeting Spaces Available at Toy Fair® 2026

OCT29

Are you a manufacturer, retailer, or entertainment company planning to attend Toy Fair® in February? If so, you have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a private meeting suite at the show, taking place February 14 to 17 at the Javits Center in New York City.

OCT 28

People of Play™ Announces Speakers for 2025 Global Inventor Pitch & Innovation Conference

OCT28

People of Play™, a division of The Toy Association™, has revealed the speaker lineup and agenda for the 2025 Global Inventor Pitch & Innovation Conference. Taking place November 5 to 9 at the Embassy Suites in Rosemont, Illinois, the event unites inventors, students, designers, and industry leaders for four days of educational sessions, networking, and pitch opportunities.

OCT 23

From AI to Gen Alpha: First Toy Fair® University Sessions Unveiled for Upcoming Show

OCT23

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, with its most extensive education programming yet.

OCT 23

Toy of the Year® Finalists to be Unveiled at CHITAG

OCT23

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.

OCT 21

Toy Fair® 2026 Retailer Registration off to Strong Start

OCT21

Hundreds of retail outlets have already committed to attend Toy Fair® 2026, the largest and most influential toy & play industry event in North America. More than 850 individual retail outlets and attendees representing 59 countries have secured their spots to attend the global event, taking place February 14 to 17 at the Javits Center in New York City.

OCT 17

Reminder: Vote for the 18th Annual TAGIE Awards by Oct. 24

OCT17

Don’t miss your chance to honor the creators behind today’s most innovative toys and games! Public voting for the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards is open through October 24, and People of Play™ (POP), a division of The Toy Association™, is calling on toy and game professionals to cast their votes.

OCT 07

People of Play™ Announces Lifetime Achievement & Game Changer Honorees for 2025 TAGIE Awards

OCT07

People of Play™, a division of The Toy Association™, will honor Mike Moody and Phil Orbanes with Lifetime Achievement Awards and Judy Ellis as the Industry Game Changer at the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards on Saturday, November 8.

OCT 03

Inventors Wanted: Apply for Creative Factor Inventor Day by Oct. 31

OCT03

Calling all toy inventors, designers, and creative types! The Toy Association™ is accepting applications through Friday, October 31 for its pitch event during the Creative Factor Inventor Day program at Toy Fair® 2026.

SEP 29

Join the 2025 Young Inventor Challenge® as a Judge

SEP29

The Young Inventor Challenge® (YIC) is looking for toy and game industry professionals to sign up as judges for its 2025 program.

SEP 29

Top 5 Reasons to Exhibit at Toy Fair® 2026

SEP29

Exhibiting at the upcoming Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, is a powerful opportunity for toy and entertainment companies to elevate their brands, connect with key players in the industry, and unlock new business potential.

SEP 24

People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators

SEP24

People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.

SEP 30

People of Play™ Shares Preview of Chicago Toy & Game Fair 2025 Activities

SEP30

The Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™ (POP), a division of The Toy Association™, is just around the corner — taking place November 8 to 9 at the Donald E. Stephens Convention Center — and consumers can look forward to a wide range of exciting sponsor activations and family-friendly experiences.

SEP 22

Registration is Open for POP Week 2025

SEP22

Registration is now open for POP Week 2025 — a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 9 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

SEP 18

Stand Out at Toy Fair®: How to Optimize Your Online Profile

SEP18

Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).