Save the date to join us February 20 –23, 2027 in New York City.
This Star Wars Day, the Chicago Toy and Game Fair (CHITAG) is giving fans something to look forward to: a celebration of a galaxy far, far away for the 50th anniversary Star Wars.
The Toy Association™ has partnered with Amazon to bring expert-backed toy safety guidance directly to consumers. The initiative features educational articles to help families make informed decisions so children safely play at home.
Toy Fair® 2026 exhibitors are reminded to submit their renewal applications for the 121st Toy Fair®, taking place February 20 to 23, 2027 at the Javits Center in New York City.
Toy professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions this spring.
Nominations are now open for the prestigious Lifetime Achievement honor at the 2026 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP).
With just one week to go until the LA Spring Preview, taking place April 20 to 24 at The Toy Association’s Toy Building (101 Continental Boulevard) and across El Segundo’s Toy District, now is the time to lock in schedules and finalize travel plans.
The period for returning Toy Fair® exhibitors to submit their renewal applications opened April 1; companies that wish to submit their renewal application for Toy Fair 2027 should note the following important information.
Toy Fair® 2026 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. Nearly 850 undergraduate students attended all four days of Toy Fair to take advantage of educational sessions, explore the show floor, and participate in the day-long Student Congress program, which took place on Sunday, February 15, at the Javits Center in New York City.
Licensing Expo 2026, set to take place May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas, will serve as a key meeting point for toy companies exploring brand extension and licensing opportunities.
Creative Factor: Inventor Day returned to Toy Fair® on Tuesday, February 17, bringing together emerging inventors and leading toy and game manufacturers for a curated pitch event designed to give up-and-coming talent valuable face time with companies they may not otherwise have access to.
Industry professionals are now invited to register for POP Week 2026, a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 8 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.
The Toy Association™ is making Toy Fair® 2026 educational programming available, starting March 9 on ToyFairNY.com, LinkedIn, and via email. Content will be on demand and will roll out weekly through May. The virtual learning experience offers a convenient and flexible way to explore essential topics shaping the toy industry.
The Toy Association’s Toy Trends Briefing, which unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2026 in New York City, is now available to view online.
The Toy Foundation’s Toy of the Year® (TOTY®) Awards, which took place on February 13, 2026, is the toy industry’s annual unifying moment to celebrate creativity, innovation, and come together in support of children in need.
Companies looking to establish or expand their presence in the Los Angeles Toy District can now secure space at The Toy Association’s Toy Building in El Segundo (101 Continental Boulevard) through a variety of leasing options, including long-term permanent showrooms as well as temporary spaces for Spring Preview (April 20 to 24) and Fall Preview (September 14 to 25) market weeks.
The Toy Association’s 120th Toy Fair® brought the global play community to New York City’s Javits Convention Center from February 14 to 17 to increase holiday orders, build business connections, and explore the latest trends and innovations in toys and play.
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.
All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.
Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.
Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.