Latest News

Save the date to join us March 1 – 4, 2025, February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

AUG 16

Connect & Meet with Industry Peers at The Toy Association’s LA Fall Preview Networking Party

AUG16

As The Toy Association’s LA Fall Preview approaches, taking place for the month of September at 2250 East Imperial Highway in El Segundo, all toy industry professionals are reminded to RSVP for the marquee networking event happening on Tuesday, September 10. Registration is complimentary but must be completed in advance.

AUG 15

Toy Fair® 2025 to Spotlight Baby & Toddler Products at New Showcase

AUG15

Baby steps lead to big discoveries, especially at Toy Fair®. The upcoming show, taking place March 1 to 4 at the Javits Center in New York City, will feature “Baby PLAYce,” a new showcase dedicated to products designed for infants, toddlers, and preschoolers.

AUG 14

Get in Front of Consumers this November at CHITAG

AUG14

With The Toy Association’s recent merger with Mary Couzin’s People of Play™, a new opportunity has emerged for companies looking to connect directly with consumers during the holidays. The Chicago Toy & Game Fair (CHITAG), now part of The Toy Association’s family of events, is set to take place November 9 to 10 in Rosemont, IL.

AUG 12

LA Fall Preview to Host Spielwarenmesse Presentation During Market Week

AUG12

A “Spielwarenmesse Dialogue” presentation will take place on Thursday, September 12 at 11 a.m. at 2250 East Imperial Highway, during The Toy Association’s LA Fall Preview market week. The complimentary session is open to all toy industry professionals.

AUG 09

Reminder: Submit Your TOTY® Nominations by August 23

AUG09

The Toy Association™ is reminding toy companies, inventors, and other industry representatives to submit their nominations for the 2025 Toy of the Year® (TOTY®) Awards by midnight (Eastern) on Friday, August 23, 2024.

AUG 06

The Toy Association™ and People of Play™ Announce Merger

AUG06

The Toy Association™ announced that People of Play™ (POP) and its assets will be merging into the Association and that Mary Couzin, founder of People of Play, will be joining the senior leadership team at the Association.

AUG 02

LA Market Week: Meet with The Toy Association Trends Team

AUG02

Will your company be showing 2025 product in LA this fall? Don’t forget to book an appointment with The Toy Association’s trends team to share your new products and line extensions.

08 01

LA Fall Preview App Brings the Marketplace to Your Fingertips

0801

The Toy Association’s LA Fall Preview mobile app has officially landed on both the App Store and Google Play Store, offering attendees and tenants a valuable tool to navigate the marketplace, schedule appointments, and make the most of their fall preview experience.

JUL 29

Call for Auction Items to Support “Party with a Purpose” Fundraiser for Children’s Hospitals

JUL29

The Toy Foundation will host an online auction in tandem with “Party with a Purpose,” (Sept. 9) filled with unique items, collectibles, and experiences for event guests and toy enthusiasts everywhere to bid on their favorite items.

JUL 25

LA Fall Preview: Circana to Present Update on U.S. Toy Industry Performance

JUL25

Circana will deliver a “State of the U.S. Toy Industry — Fall Update” presentation on Tuesday, September 10 at 10 a.m. (Pacific), during The Toy Association’s LA Fall Preview market week.

JUL 22

The Importance of Play at Children’s Hospitals

JUL22

Kathleen Campisano, global chief marketing officer at Beacon Media Group and vice chair of The Toy Foundation, discussed how play improves pediatric care with representatives from Maimonides Health and Hope for Henry.

JUL 22

In LA During Market Week? Don’t Miss “Party with a Purpose” Fundraiser for Children’s Hospitals

JUL22

Mark your calendars to make a difference: Attend The Toy Foundation’s “Party with a Purpose” and be a part of an industry-wide movement to bring the joy of play to hospitalized children across the country.

JUL 22

Prep for the Preview: How to Make the Most of Your Time at LA Fall Preview

JUL22

With just weeks left to go until The Toy Association’s sold-out, inaugural LA Fall Preview, industry professionals are encouraged to make the most out of their time in Los Angeles with helpful information to navigate the marketplace.

JUL 17

Learn to Master Your Company’s Toy Fair® Online Show Profile

JUL17

Toy Fair® 2025 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Your Map Your Show Profile,” taking place Tuesday, August 20 at 2 p.m. (Eastern).

JUL 16

President’s Letter: The LA Fall Preview is Officially Sold Out!

JUL16

Greg Ahearn, president & CEO of The Toy Association™, announces that the Association’s first-ever LA fall marketplace is officially sold out, with 78 toy companies securing space at 2250 East Imperial Highway in El Segundo, the heart of LA’s “toy district.”

JUL 15

Nominations are Now Open for the 2025 Toy of the Year® Awards

JUL15

Nominations are officially open for the 25th Toy of the Year® (TOTY®) Awards, taking place February 28, 2025 at Cipriani’s 42nd Street in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 23, 2024 for consideration across 16 categories.

JUL 15

Legendary Rock Band Blues Traveler to Headline “Party with a Purpose”

JUL15

Blues Traveler will play a can’t-miss performance at The Toy Foundation’s “Party with a Purpose,” taking place September 9 at TAO Los Angeles.

JUL 08

Meet with 75+ Manufacturers in September at The Toy Association’s LA Fall Preview

JUL08

The countdown is officially on for The Toy Association’s LA Fall Preview, taking place in September at 2250 East Imperial Highway in El Segundo, CA. Retailers and industry professionals can now register to connect with more than 75 manufacturers all under one roof throughout the entire month, with a dedicated market week (including not-to-miss industry networking events) taking place September 9 to 13.

JUL 08

Apply by July 12 to Present on the Toy Fair® University Global Stage

JUL08

Industry thought leaders have until this Friday, July 12 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from March 1 to 4, 2025 at the Javits Center in New York City.

JUL 08

Buzz is Building for Toy Fair® New York as Global Toy Industry Gears Up for 2025

JUL08

Preparations for Toy Fair 2025 are in full swing, with nearly 600 exhibitors already registered to showcase their latest innovations in front of a massive audience of global retail buyers, licensors, media, and more. Additionally, show organizers have announced that both Mattel and Hasbro will exhibit on-site at New York City’s Javits Center, joining first time exhibitors, international companies, and established global brands at the iconic marketplace, taking place March 1 to 4, 2025.