Latest News

Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

OCT 28

People of Play™ Announces Speakers for 2025 Global Inventor Pitch & Innovation Conference

OCT28

People of Play™, a division of The Toy Association™, has revealed the speaker lineup and agenda for the 2025 Global Inventor Pitch & Innovation Conference. Taking place November 5 to 9 at the Embassy Suites in Rosemont, Illinois, the event unites inventors, students, designers, and industry leaders for four days of educational sessions, networking, and pitch opportunities.

OCT 23

From AI to Gen Alpha: First Toy Fair® University Sessions Unveiled for Upcoming Show

OCT23

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, with its most extensive education programming yet.

OCT 23

Toy of the Year® Finalists to be Unveiled at CHITAG

OCT23

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.

OCT 21

Toy Fair® 2026 Retailer Registration off to Strong Start

OCT21

Hundreds of retail outlets have already committed to attend Toy Fair® 2026, the largest and most influential toy & play industry event in North America. More than 850 individual retail outlets and attendees representing 59 countries have secured their spots to attend the global event, taking place February 14 to 17 at the Javits Center in New York City.

OCT 17

Reminder: Vote for the 18th Annual TAGIE Awards by Oct. 24

OCT17

Don’t miss your chance to honor the creators behind today’s most innovative toys and games! Public voting for the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards is open through October 24, and People of Play™ (POP), a division of The Toy Association™, is calling on toy and game professionals to cast their votes.

OCT 07

People of Play™ Announces Lifetime Achievement & Game Changer Honorees for 2025 TAGIE Awards

OCT07

People of Play™, a division of The Toy Association™, will honor Mike Moody and Phil Orbanes with Lifetime Achievement Awards and Judy Ellis as the Industry Game Changer at the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards on Saturday, November 8.

OCT 03

Inventors Wanted: Apply for Creative Factor Inventor Day by Oct. 31

OCT03

Calling all toy inventors, designers, and creative types! The Toy Association™ is accepting applications through Friday, October 31 for its pitch event during the Creative Factor Inventor Day program at Toy Fair® 2026.

SEP 29

Join the 2025 Young Inventor Challenge® as a Judge

SEP29

The Young Inventor Challenge® (YIC) is looking for toy and game industry professionals to sign up as judges for its 2025 program.

SEP 29

Top 5 Reasons to Exhibit at Toy Fair® 2026

SEP29

Exhibiting at the upcoming Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, is a powerful opportunity for toy and entertainment companies to elevate their brands, connect with key players in the industry, and unlock new business potential.

SEP 24

People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators

SEP24

People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.

SEP 30

People of Play™ Shares Preview of Chicago Toy & Game Fair 2025 Activities

SEP30

The Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™ (POP), a division of The Toy Association™, is just around the corner — taking place November 8 to 9 at the Donald E. Stephens Convention Center — and consumers can look forward to a wide range of exciting sponsor activations and family-friendly experiences.

SEP 22

Registration is Open for POP Week 2025

SEP22

Registration is now open for POP Week 2025 — a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 9 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

SEP 18

Stand Out at Toy Fair®: How to Optimize Your Online Profile

SEP18

Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).

SEP 16

The Toy Association™ Unveils New Branding & Tradition for the Toy Building

SEP16

Fresh off its grand opening in El Segundo at 101 Continental Boulevard, The Toy Association’s Toy Building is unveiling bold and playful new branding designed by industry creative Matt Nuccio of Design Edge. The visual symbols mark the start of a new chapter for the toy community’s West Coast headquarters in the expanding El Segundo Toy District.

SEP 15

LA Fall Preview® Market Weeks Off to a Strong Start

SEP15

The Toy Association cut the ribbon on its brand-new Toy Building last week, kicking off two weeks of dedicated marketplace activity – known as the LA Fall Preview Market Weeks (Sept. 8-19) – in El Segundo, CA.

SEP 08

Toy Association's "Toy Building" Opens its Doors in El Segundo

SEP08

The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.

SEP 05

Applications Open for Creative Factor Inventor Day at Toy Fair® 2026

SEP05

Have a game-changing idea or the next big thing in play? Toy inventors and designers are now invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this February. The Creative Factor Inventor Day program is now accepting submissions through Friday, October 31.

SEP 02

Chicago Toy & Game Fair 2025: Where the Toy & Game Industry Meets Its Biggest Fans

SEP02

The countdown is on for the Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™(POP), a division of The Toy Association™, taking place November 8 to 9 at the Donald E Stephens Convention Center in Rosemont, IL. Exhibitor slots are going fast for the ultimate celebration of play, bringing together top brands, rising stars, media, influencers, and — most importantly — kids!

SEP 02

Toy Association Announces More Events for LA Fall Preview®

SEP02

From The Toy Building’s Grand Opening and Ribbon-Cutting Ceremony at 101 Continental Boulevard, to fun social hours and educational forums, LA Fall Preview® Market Weeks (taking place September 8-19) are packed with opportunities to connect and do business.

AUG 27

Sept. 25 Webinar: Turning Customer Reviews into Brand Growth

AUG27

An upcoming Toy Association webinar will explore how to unlock a customer review strategy to drive sales, strengthen retail partnerships, and maximize marketing ROI.