July 16 Exhibitor Academy Session: How to Stand Out at Toy Fair® 2025

June 20, 2024 | Toy Fair® 2025 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Tuesday, July 16 at 2 p.m. (Eastern).

The free, hour-long session will equip exhibitors with crucial insights into the show’s visual merchandising initiative, which requires exhibitors to make products visible in at least 20 percent of their aisle-facing exhibit space, such as storefront displays and demonstration areas.

The presentation will also highlight how, when effectively implemented, this initiative can help enhance a brand’s visibility, draw buyer and media attention, and increase an exhibitor’s chances of earning an Exhibit Design Reimagination Award. The session will cover the award program’s assessment criteria and share inspiring booth designs from past winners.

“Creating an environment that’s more open and inviting is an effective way to enhance engagement with the wide range of Toy Fair attendees from around the world,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™. “We look forward to the return of both these initiatives and invite participants to take advantage of this Exhibitor Academy session to help maximize their Toy Fair potential.”

General exhibitor applications are currently open for Toy Fair 2025. Interested companies can contact The Toy Association’s Senior Account Executive, Stacy Liebensohn, with any questions.

Toy Fair® will take place March 1 to 4, 2025, at the Javits Center in New York City. Attendee registration will open in October. Visit ToyFairNY.com to learn more.