Sales are representative of retailers that participate in Circana's Retail Tracking Service. Circana's current estimate is that the Retail Tracking Service represents approximately 66% of the Canadian retail market for toys.
| Category |
2022 |
2023 |
2022-23
% change |
| Grand Total |
$2,411 |
$2,253 |
-7% |
| Action Figures & Accessories |
$158 |
$149 |
-6% |
| Arts & Crafts |
$105 |
$99 |
-5% |
| Building Sets |
$304 |
$329 |
8% |
| Dolls |
$245 |
$206 |
-16% |
| Explorative & Other Toys |
$159 |
$146 |
-8% |
| Games/Puzzles |
$307 |
$296 |
-4% |
| Infant/Toddler/Preschool Toys |
$285 |
$263 |
-8% |
| Outdoor & Sports Toys |
$465 |
$375 |
-19% |
| Plush |
$185 |
$190 |
3% |
| Vehicles |
$155 |
$164 |
6% |
| Youth Electronics |
$43 |
$35 |
-18% |
*Dollar amounts shown in millions. (Sales $MM in $CAD)
Source: Circana/Retail Tracking Service, Canada, 2023 vs. YA
All Rights Reserved.
To learn more, contact Jeff Bowes, Director, Client Development and Industry Analyst, Canada Entertainment.