Newsroom

 

President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates

4/17/2025
The Toy Association’s President & CEO Greg Ahearn announces important updates to Toy Fair® and The Toy Building as the toy industry navigates the current global tariff landscape.

 

Be Part of the First-Ever ‘Wishlist Weekend’ at the Chicago Toy & Game Fair

4/17/2025
This year’s Chicago Toy & Game Fair (CHITAG) will take place November 8 to 9 in Rosemont, IL, during the first-ever “Wishlist Weekend” — a new celebration designed to kick off the holiday shopping season with discovery and hands-on fun.

 

Immediate Feedback Needed on 145% Tariff Impact

4/14/2025
The Toy Association™ is asking members to respond to a brief, two-question anonymous survey to help assess the impact of 145% tariffs on imports from China. Responses are urgently needed by Tuesday, April 15 at 5 p.m. (Eastern) and will directly inform The Toy Association’s advocacy on this critical matter.

 

Toy Fair® 2026 Booth Renewal Applications Open May 1: What You Need to Know

4/8/2025
The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.

 

Global Tariffs: Updates from The Toy Association

4/7/2025
The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2

 

Exclusive Tariff Briefing for Toy Association Members (April 8)

4/4/2025
The Toy Association is holding an exclusive member briefing on tariffs this Tuesday, April 8 at 2 p.m. (Eastern). The live discussion will provide companies with a comprehensive overview of President Trump’s sweeping new tariff policy announced on April 2.

 

The Toy Association & Its Members Advocate to #KeepToysTariffFree

3/31/2025
Jay Foreman, CEO of Basic Fun! and a member of The Toy Association™, appeared on CNBC’s Squawk on the Street today (March 31) to address the potential impact of tariffs on the toy industry. During the segment, Foreman highlighted how proposed trade measures could affect toys prices, consumers, and companies — especially as negotiations continue between the U.S. and its trading partners.

 

Latest Trend Hunter Report Explores the Rise of Community Engagement

3/28/2025
Toy Association members can now access a complimentary new Trend Hunter report that highlights a movement across industries toward creating community-focused experiences. This trend reflects a broader cultural shift: Consumers are craving experiences that align with their identities and values, and they’re gravitating toward brands that help foster those experiences through inclusive, intentional, and often local communities.

 

Toy Association Seeks New Toys for Easter, Spring, & Summer Media Opportunities

3/27/2025
The Toy Association’s trend team works year-round to get the word out about trends in the toy and play space and to promote member products. With the spring season now underway, the team is now seeking new playthings to include in upcoming TV and editorial opportunities.

 

Toy Fair® Media Impressions Reach 3.5 Billion: Read the Recap Report

3/24/2025
The Toy Association’s Toy Fair® 2025 Media Recap is now available. The report provides insight into global media coverage for the largest toy tradeshow in the Western Hemisphere, which took place March 1 to 4 in New York City.

 

Get in Front of Consumers and Media this November at CHITAG Fair

3/21/2025
As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.

 

BREAKING NEWS: Toy Association Leads Global Toy Industry in Advocating for Tariff-Free Toys

3/21/2025
The Toy Association™ is working with associations around the world to reaffirm the industry’s commitment to keeping toys tariff-free. The statement is a united call for toys to be excluded from all tariffs as the U.S. and its trading partners work to renegotiate better trade deals. Together with support from associations around the globe, The Toy Association is advocating to exclude toys from tariffs, noting previously established guidelines through the 1994 Uruguay General Agreement on Tariffs and Trade (GATT) that have long recognized the essential nature of toys.

 

USTR Proposes Port Fees on Chinese-Built Vessels and Operators

3/20/2025
The Office of the United States Trade Representative (USTR) is proposing new trade measures aimed at addressing what it describes as unfair policies by China in the maritime, logistics, and shipbuilding industries.

 

Feature Your Toys in The Genius of Play’s Spring Giveaway

3/19/2025
The Genius of Play™ is launching its “Play in Bloom” giveaway this spring, featuring playthings that introduce kids to new hobbies and help families find joy through creative, screen-free play as the new season comes into full bloom.

 

Toy Trends: Recording Now Available

3/17/2025
The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.