Be a Philanthropic Leader at the 2025 TOTY® Awards — Sponsorships Now Open

November 11, 2024 | The Toy Foundation’s (TTF) Toy of the Year® (TOTY®) Awards, the kick-off party to Toy Fair®, is a highly anticipated night for play professionals to celebrate the very best products in the toy industry and fundraise to deliver play to children in need. Companies of all sizes and sectors are invited to be a leader in the night’s philanthropy by serving as a sponsor for the event, taking place Friday, February 28 at Cipriani 42nd Street in New York City.

Sponsorship details are available online. To discuss the best plan for you and your organization, contact TTF’s Director of Development John Fistolera.

Every sponsorship level will help support children and families in need through TTF’s Toy Bank and Children’s Hospital Play Grants programs, as well as engaging the next generation to advance an inclusive industry through TTF’s Talent Pipeline Program. Through the industry’s united support at events and yearlong commitments, TTF has impacted more than 33 million children in need worldwide.

“The TOTY Awards is our opportunity to come together as a community and make a significant difference in the lives of children, families, and young adults through the power of play,” said Pam Mastrota, executive director of TTF. “Serving as a sponsor is also an opportunity to showcase your brand’s philanthropic commitment, celebrate the awards finalists, honor the 2025 Toy Industry Hall of Fame inductees, and be an integral part of the night.”

Along with fundraising and celebrating the people and products that make our industry great, the TOTY Awards will offer networking opportunities with key industry leaders; feature a unique auction experience; and serve signature cocktails and a four-course dining experience.

TOTY sponsors will be showcased in front of 800 industry professionals expected to attend the TOTY Awards, plus thousands more at Toy Fair and through online event promotions and, social media content, event program advertisements, and more (varies based on sponsor level).

Additional à la carte sponsorship opportunities, including fun event activations, advertisements in the event’s program, branded event gifts, and more, are also available.

“The TOTY Awards will be the see-and-be-seen party of Toy Fair week. You look forward to you joining us!” Mastrota continued.

Tickets for the TOTY Awards will be available for purchase online in December. The finalists were revealed on November 7 and voting is open now through January 10.

To learn more about The Toy Foundation and get involved, visit ToyFoundation.org or contact TTF staff.