Skip to main content
TOTY

Join us
Feb. 14-17
at Toy Fair

Register Today

The Toy Association’s mission is to be a unifying force in service of members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

ball
Engage with the people and programs making a difference in the toy industry.
2/10/2026

Two Revised EN71 Standards Published as Europe Transitions to Toy Safety Regulation

The European Committee for Standardization (CEN) has published two updated toy safety standards under the EN71 series of regulations as the European Union begins the transition from the Toy Safety Directive (TSD)

2/10/2026

People of Play™ Toy Fair® Party Marks 26 Years of Industry Connection in Support of the YIC

People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, at Connolly’s Pub (121 W 45th St.) beginning at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy.

Powerful Benefits

Tools to Help You Compete, Grow, and Thrive in the Toy Industry

The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.

Small Business Resources

Mid Market

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quam velit, vulputate eu pharetra nec, mattis ac neque. Duis vulputate commodo lectus, ac blandit elit tincidunt id. Sed rhoncus, tortor sed

icon1

Toy Benefit

icon2

Toy Benefit

icon3

Toy Benefit

icon4

Toy Benefit

See All

Emerging

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quam velit, vulputate eu pharetra nec, mattis ac neque. Duis vulputate commodo lectus, ac blandit elit tincidunt id. Sed rhoncus, tortor sed

icon1

Toy Benefit

icon2

Toy Benefit

icon3

Toy Benefit

icon4

Toy Benefit

See All

New Emerging

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quam velit, vulputate eu pharetra nec, mattis ac neque. Duis vulputate commodo lectus, ac blandit elit tincidunt id. Sed rhoncus, tortor sed

icon1

Toy Benefit

icon2

Toy Benefit

icon3

Toy Benefit

icon4

Toy Benefit

See All

What Members are Saying

spin-logo

The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."

—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master

spin-logo

The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "

—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola

Mattel-logo

The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."

—Steve Totzke, President & Chief Commercial Officer, Mattel, Inc.