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The Toy Association™ Unveils LA Fall Preview® Event Lineup
July 28, 2025
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The Toy Association™ has announced the slate of events taking place during the LA Fall Preview® Market Weeks, taking place September 8 to 19 in Los Angeles. The lineup complements buyer-seller meetings taking place during the Fall Preview period in showrooms at the new Toy Building (101 Continental Boulevard) and throughout LA.
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SuperAwesome 2025 Holiday Insights Report Available Exclusively to Toy Association Members
July 25, 2025
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Parents may be doing the toy buying, but kids are calling the shots. SuperAwesome, a platform that helps brands safely engage with kids and teens online, has partnered with The Toy Association™ to offer members access to a timely new report, “A Deep Dive into the Holiday Season for 6–12 Year Olds,” exclusively through August 5.
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Reminder: Submit Your Nominations for the 2026 Toy Industry Hall of Fame
July 24, 2025
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The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.
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Supreme Court Allows Removal of Three Democratic Commissioners from the CPSC
July 24, 2025
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On July 23, the U.S. Supreme Court granted an emergency request from the Justice Department, allowing President Donald Trump to remove three Democratic commissioners from the Consumer Product Safety Commission (CPSC): Alexander Hoehn-Saric, Richard Trumka Jr., and Mary Boyle. The commissioners, all appointed by President Joe Biden to serve staggered seven-year terms, had previously been reinstated by a lower court after being dismissed without cause.
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Don’t Forget: Nominations for TAGIE Awards Close August 2
July 23, 2025
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Time is running out to nominate toy industry trailblazers for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by People of Play™ (POP), a division of The Toy Association™. Anyone in the industry may submit a nomination by August 2, 2025.
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Meet with The Toy Association’s Trends Team During LA Fall Preview® Market Weeks
July 23, 2025
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Will your company be showing 2026 product in Los Angeles this fall? Be sure to schedule a meeting with The Toy Association’s trends team to showcase your latest launches and line extensions. Insights gathered during these appointments inform the Association’s annual “Toy Trends Briefing” at Toy Fair® and are used throughout the year in media and influencer outreach, including national TV and print opportunities. All embargoes will be honored.
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Growing Number of States Advance Battery Disposal Legislation
July 22, 2025
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A growing number of states are pursuing extended producer responsibility (EPR) laws for batteries in response to increasing fire risks at landfills, which are often attributed to improperly discarded lithium-ion batteries and widely used in electronic toys and rechargeable devices. The Toy Association™ is actively tracking and engaging in the state legislative process to protect toy manufacturers from undue burdens from these laws.
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Showcase Your Brand & Help Children in Need: Become a Sponsor for TTF’s Golf & Give FUNdraiser
July 22, 2025
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The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks, will raise critical funds to bring comfort, play, and healing to children impacted by crisis.
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Marketing in Today’s Volatile Environment
July 21, 2025
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David Becker, president of Blue Plate Media Services, offers a strategic roadmap for turning market disruption into opportunity, urging marketers to lead with clarity, stay adaptable, and build campaigns that resonate deeply with their target audiences.
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Nominations are Now Open for the 2026 Toy of the Year® Awards
July 21, 2025
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Nominations are officially open for the 26th Toy of the Year® (TOTY®) Awards, taking place February 13, 2026 at Pier Sixty in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 27, 2025 for consideration across 16 categories.
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Set Your Schedule for LA Fall Preview® Market Weeks
July 21, 2025
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There are just weeks to go until The Toy Association™ kicks off the 2025 LA Fall Preview®. Taking place at the Association’s brand-new Toy Building in El Segundo, the September 8 to 19 market weeks will include business-building opportunities, networking and philanthropy events, and educational sessions — all designed to help toy professionals make critical connections and build momentum heading into 2026.
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Final Reminder for July 24 Webinar: Capture the Attention of Gen Z Toy Buyers
July 18, 2025
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Looking for strategies to connect with Gen Z toy buyers? Toy industry professionals are reminded to sign up for “Kidulting: How Gen Z Grown-Ups are Embracing Toys & Play,” an upcoming Toy Association webinar taking place Thursday, July 24 at 2 p.m. (Eastern).
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Ethical Supply Chain Program Celebrates 10-Year Milestone
July 17, 2025
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The Ethical Supply Chain Program (ESCP) is celebrating the 10th anniversary of its Family-Friendly Spaces initiative, which has created safe, nurturing, and educational childcare environments for nearly 10,000 children of supply chain workers since its launch in 2016.
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Stay Ahead of the Game with Toy Fair® University's Summer Series
July 16, 2025
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Toy professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions this summer. The sessions, recorded at Toy Fair 2025, are being released online through August on ToyFairNY.com. The virtual learning sessions offer a convenient and flexible way to explore topics shaping the toy industry.
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Toy Association SVP Mary Couzin Recognized by United Inventors Association
July 15, 2025
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The United Inventors Association (UIA) has named Mary Couzin, senior vice president and founder/leader of People of Play at The Toy Association™, as one of its Inspire Top 24 of 2024. This honor recognizes standout individuals who inspire innovation and drive change in the inventor community.
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