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2/20/2026

Upcoming Webinar: Media Consumption Habits of Gen Alpha & Key Takeaways for Toy Brands

Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.

2/20/2026

Toy Association Advocates for Risk-Based Approach to PFAS Rulemaking in New Mexico

On February 20, The Toy Association™ submitted comments to the New Mexico Environment Improvement Board in response to the organization’s request for information regarding the proposed adoption of 20.13.2 NMAC (aka the PFAS Protection Act), which would implement New Mexico’s regulations on products with intentionally added per- and polyfluoroalkyl substances (PFAS).

2/18/2026

New Market Research on the 2026 American Kid Consumer (March 19 Webinar)

During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, media consumption habits, and more.

2/16/2026

Toy Fair® Safety & Legislative Seminar Tackles Industry-Impacting Issues

Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.

2/16/2026

Close Out Toy Fair® by Donating Toys to The Toy Foundation’s Toy Chest

All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.

2/16/2026

Toy Fair® Celebrates Standout Booth Designs with 2026 Reimagination Awards

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

2/14/2026

Toy Fair® Brings the Love — and Top Toy Trends — for 2026

Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.

2/14/2026

Milestone 120th Toy Fair® in New York Puts Play in the Spotlight

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.

2/14/2026

The Toy Association™ Announces 2026 Board of Directors & New Executive Committee

The Toy Association™ today announced three new members and six term renewals to its Board of Directors, with Geoffrey Greenberg, co-CEO of Just Play, stepping into the role of chairperson.

2/13/2026

2026 Toy of the Year® Winners Shine at Toy Industry’s Biggest Night

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.

2/12/2026

Toy Fair® Turns NYC into the Ultimate Playground

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.