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The Toy Foundation™ Reveals Strategic Rebrand of Two Programs
April 22, 2025
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The Toy Foundation™ (TTF) is proud to announce a strategic rebrand of its two key programs: The Toy Bank and Play Grants are now renamed Toy Chest and Play Fund, respectively.
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Reaching the Next Generation Through Mobile Gaming (Webinar)
April 18, 2025
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An upcoming Toy Association webinar will cover how brands can effectively and safely engage with the highly influential Gen Alpha audience to increase brand awareness and toy sales.
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Toy Association Member Survey Reveals Alarming Impact of 145% Tariffs
April 18, 2025
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The Toy Association™ recently conducted a member-wide survey to assess the potential business impact of the newly imposed 145% tariffs on toy imports from China. With responses from more than 400 member companies, the findings show that nearly half of small and medium-sized enterprises (SMEs) state they may soon go out of business due to the current U.S. tariff policy.
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Be Part of the First-Ever ‘Wishlist Weekend’ at the Chicago Toy & Game Fair
April 17, 2025
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This year’s Chicago Toy & Game Fair (CHITAG) will take place November 8 to 9 in Rosemont, IL, during the first-ever “Wishlist Weekend” — a new celebration designed to kick off the holiday shopping season with discovery and hands-on fun.
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President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates
April 17, 2025
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The Toy Association’s President & CEO Greg Ahearn announces important updates to Toy Fair® and The Toy Building as the toy industry navigates the current global tariff landscape.
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Celebrate International Day of Play with The Toy Foundation™
April 14, 2025
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This International Day of Play, join The Toy Foundation™ (TTF) to bring play to children in need by donating product, launching a cause marketing campaign, or coordinating an employee giving campaign.
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Deadline Extended: Get Your Products in Front of Top Influencers by April 18
April 14, 2025
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The deadline for toy and game companies to have their products seen and voted on by top influencers for a chance to be on the official “Best of Spring & Summer 2025 Influencer Choice List” has been extended to Friday, April 18 at midnight (Eastern).
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Immediate Feedback Needed on 145% Tariff Impact
April 14, 2025
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The Toy Association™ is asking members to respond to a brief, two-question anonymous survey to help assess the impact of 145% tariffs on imports from China. Responses are urgently needed by Tuesday, April 15 at 5 p.m. (Eastern) and will directly inform The Toy Association’s advocacy on this critical matter.
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Your Roadmap to Retail: Winning Strategies for Product Launch & Growth (Webinar)
April 11, 2025
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Toy industry professionals are reminded to sign up for “How to Win at Retail,” an upcoming Toy Association webinar taking place Thursday, April 17 at 2 p.m. (Eastern).
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Maryland Set to Become Sixth State with EPR Law
April 10, 2025
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The state of Maryland is poised to join a growing number of states implementing extended producer responsibility (EPR) laws, following the passage of SB 901 by both chambers of the state legislature on April 8.
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Licensing Expo: Where Toys & Licensing Connect
April 9, 2025
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Licensing Expo 2025, set to take place May 20 to 22 at the Mandalay Bay Convention Center in Las Vegas, will serve as a key meeting point for toy companies exploring brand extension and licensing opportunities.
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Toy Fair® 2026 Booth Renewal Applications Open May 1: What You Need to Know
April 8, 2025
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The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.
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Global Tariffs: Updates from The Toy Association
April 7, 2025
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The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2
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Exclusive Tariff Briefing for Toy Association Members (April 8)
April 4, 2025
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The Toy Association is holding an exclusive member briefing on tariffs this Tuesday, April 8 at 2 p.m. (Eastern). The live discussion will provide companies with a comprehensive overview of President Trump’s sweeping new tariff policy announced on April 2.
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Help Shape the Future of the TOTY® Awards
April 4, 2025
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The Toy of the Year® (TOTY®) Awards are a hallmark of the toy industry, celebrating innovation, creativity, and the people who bring joy to children and families around the world. As The Toy Association plans for the future of this iconic event, members of the toy community were recently invited to share their feedback through a short survey.
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