We are the industry’s voice on the developmental benefits of play, promoting its positive impact on childhood development to consumers, educators, and the media through our Genius of Play™ initiative.
For nearly 50 years, we have led the global conversation on toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org and Toy Safety Awareness Month each November.
The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned Toy Fair® (aka the North American International Toy Fair®), offer year-round showroom space at The Toy Building in El Segundo, and reach consumers with People of Play’s Chicago Toy & Game Fair™ (CHITAG). Our members have access to programs, products, actionable research, and events to help grow their businesses globally.
We proudly support non-profit organizations that serve children and youth, including our charitable arm, The Toy Foundation™, as well as The Strong National Museum of Play, the Fashion Institute of Technology Toy Design Program, and the Otis College of Art and Design Toy Design Program, among other 501(c)3 organizations.
As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries, and chair the subcommittee that reviews and revises the U.S. ASTM F963 toy safety standard — one of the most respected and strictest toy safety standards in the world.
A Commitment to All People
As a team serving a creative industry, we believe diversity leads to better outcomes, improved strategy, and more creative thinking. The growth and success of our employees drives a high-performing workplace culture dedicated to being a unifying force in service of our members’ creativity, responsibility, and global success. We continually strive to provide an environment focused on equality, inclusion, empowerment, and respect. We seek to attract, develop, and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, ability status, or any other dimension of diversity.