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Supporting Your Success.

The Toy Association™ helps its members grow, create, and lead. Our suite of services are built with your success in mind, whether you're launching a new brand, designing your next big idea, or looking for partners who understand the toy business. We offer tools, connections, and guidance to support every step of your journey.

Small Business Resources Inventors & Designers STEAM Accreditation Service Providers

Small Business Resources

Starting and scaling a toy business is no small task, but your Association is here to help you grow. That’s why we provide emerging companies with the tailored support they need to navigate topics from product safety and compliance to marketing, distribution, and more. Our small business resources offer access to industry insights, networking opportunities, and exclusive benefits designed to level the playing field.

Inventors & Designers

We help inventors and designers access pitch opportunities, stay up to date on intellectual property best practices, and showcase their innovations through Toy Association-led programs and events. Whether you're just starting out or are a seasoned creator, we provide pathways to get your ideas noticed and into the marketplace. Your creativity fuels the future of play, and we’re here to help nurture it.

STEAM Accreditation

More than ever, parents and educators are seeking toys that inspire learning through play. Our trusted STEAM Accreditation program shows that your product promotes science, technology, engineering, arts, and/or math learning, helping buyers and parents easily identify toys that are not only fun but also educational. This designation can boost product credibility, media interest, and shelf appeal.

Service Providers

The toy industry is built on collaboration — and the right partners can make all the difference. Our Service Provider Directory connects members with trusted companies that understand the unique needs of toy businesses, from product safety testing to branding, packaging, shipping, and more. Whether you need a creative agency or a compliance consultant, we make it easier to find experts who speak the language of play.