Small Business Resources

Emerging businesses are the heart of innovation in the toy industry. The Toy Association™ is proud to champion entrepreneurs and growing companies with the with practical tools, expert insights, and direct access to industry opportunities to compete on a national and global stage. Whether you’re launching your first product or looking to grow your footprint, our resources are designed to help you move forward with confidence.

Toy Inventor Guide Amazon Business Series Safety Education Program Trademarks 101 Advocacy Resources

Toy Inventor & Designer Guide

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Our Inventor & Designer Guide, developed in collaboration with the United Inventors Association, outlines the essential steps to turn your concept into a compliant, market-ready product. From IP protection to pitching your idea, this guide offers expert advice tailored for creators at every stage.

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Launch, Grow, & Scale on Amazon

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This member-only educational series provides step-by-step guidance from representatives at Amazon to help companies confidently navigate the world’s largest online marketplace. Whether you're just getting started or looking to level up your operations, these sessions offer practical advice and proven strategies tailored for independent businesses.

The first two sessions include:

“How to Start Selling in the Amazon Store” — Learn the fundamentals of setting up shop in the Amazon store, from product listings and fulfillment options to customer reviews and growth tools.
“How to Grow Your Business Using Fulfillment by Amazon” — Discover how Fulfillment by Amazon can streamline your logistics, increase visibility, and potentially boost sales by 20 to 30 percent with the Amazon Prime badge.

Two additional sessions will be released by the end of 2025, covering brand protection strategies and Amazon’s Climate Pledge Friendly program.

Safety Education Program

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Understanding toy safety regulations is critical, especially for small businesses. Our Safety Education Program walks you through key state, federal, and international requirements so you can design, manufacture, and market your toys with confidence.

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Trademarks 101

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This “What’s in a Name? Trademarks and the Toy Industry” white paper from Carter, DeLuca & Farrell, LLP explores the fundamentals of trademarks, why they matter in the toy industry, the importance of registration, key benefits of federal trademark registration, state vs. federal registration, selecting a strong trademark with examples of trademark categories, the registration process, and best practices for creative entrepreneurs.

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Advocacy & Regulatory Resources

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Stay ahead of evolving laws and regulations that impact your business. Our advocacy tools provide timely updates, compliance guidance, and ways to get involved in shaping policy that affects the toy industry at the state, federal, and global levels.

Stay Informed