What We Believe
The Toy Association™ is committed to empowering and serving the toy, play, and youth entertainment community. We provide advocacy, programs, events, services, and tools that help our members deliver safe, fun, and developmentally beneficial products to children and families around the world. As the industry evolves, so do we, adapting our work to maximize impact, uphold trust, and celebrate the value of play in every child’s life. In addition, the Association educates families and consumers worldwide on the cognitive, social, emotional, physical, and creative benefits of play.
Developing & Maintaining the Highest Universal Standards
We have a dedicated team leading the industry’s safety initiatives. We serve as chair of the committee responsible for reviewing and updating the ASTM F963 Toy Safety Standard — considered the gold standard in toy safety, recognized and emulated worldwide. We advocate for consistent, science-based standards across global markets and work closely with manufacturers on upholding safety and quality standards across their supply chains.
Supporting Free Trade & Fair Regulatory Representation
We are the industry’s voice at the federal, state, and international levels, proactively advocating for sound policies that protect businesses and open markets. Our global advocacy helps prevent unwarranted legislative or regulatory actions, works to break down barriers to commerce, and ensures fair representation.
Elevating the Industry’s Voice & Visibility
From feature stories and broadcast segments to trend insights and digital content, we shine a spotlight on the toy industry’s creativity, innovation, and positive impact. We act as the industry’s voice on vital issues in the news and participate in events to promote the benefits of play. We work to educate consumers on selecting developmentally and age-appropriate toys and games, helping to ensure safe and fun play 365 days a year.
Protecting the Rights of Factory Workers
We educate designers, inventors, and manufacturers on compliance with ethical manufacturing standards to protect worker health and well-being. Through our partnership with the Ethical Supply Chain Program, we provide members with access to tools and resources for supplier certification, social impact assessments, and sourcing tools. These initiatives ensure that high standards for worker rights and safety are upheld throughout the global toy supply chain.
Championing The Benefits of Play
Through our renowned The Genius of Play™ program, we are dedicated to promoting the proven benefits of play and providing information, tips, and resources to inspire play for kids of all ages. Through its website and social media channels, parents can find facts, useful tips, and expert advice on how toys and play can help kids build confidence, creativity, critical thinking, and other skills that will serve them throughout their lives.