Press Releases

11/3/2025

Toy Safety Awareness Month Kicks off this November

As part of the 5th annual Toy Safety Awareness Month, The Toy Association is offering parents, grandparents, and other gift-givers trusted toy and play safety advice throughout November on social media and at PlaySafe.org.

9/29/2025

Join the 2025 Young Inventor Challenge® as a Judge

The Young Inventor Challenge® (YIC) is looking for toy and game industry professionals to sign up as judges for its 2025 program.

9/24/2025

People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators

People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.

9/24/2025

People of Play™ Shares Preview of Chicago Toy & Game Fair 2025 Activities

The Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™ (POP), a division of The Toy Association™, is just around the corner — taking place November 8 to 9 at the Donald E. Stephens Convention Center — and consumers can look forward to a wide range of exciting sponsor activations and family-friendly experiences.

9/22/2025

Registration is Open for POP Week 2025

Registration is now open for POP Week 2025 — a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 9 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

9/8/2025

Toy Association's "Toy Building" Opens its Doors in El Segundo

The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.

9/2/2025

Chicago Toy & Game Fair 2025: Where the Toy & Game Industry Meets Its Biggest Fans

The countdown is on for the Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™(POP), a division of The Toy Association™, taking place November 8 to 9 at the Donald E Stephens Convention Center in Rosemont, IL. Exhibitor slots are going fast for the ultimate celebration of play, bringing together top brands, rising stars, media, influencers, and — most importantly — kids!

8/11/2025

The Toy Association™ Unveils 2025 Back-to-School STEAM Toy Shopping List

As families tackle their back-to-school shopping, The Toy Association™ is helping parents to think beyond backpacks and folders with its 2025 “Back to School STEAM Toy Shopping List.” The “top 15” list features toys that combine fun and learning, each earning the official “STEAM Stamp of Approval” from The Toy Association and child development experts at The Good Play Guide™. These toys and games are recognized for helping children build critical skills across science, technology, engineering, arts, and math.

6/11/2025

Toy Foundation Collects $3 Million in Toys for Children in Need to Mark International Day of Play

The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child’s development, well-being, and education.

6/11/2025

The Toy Association™ Joins Global Toy Industry to Celebrate International Day of Play

In celebration of the second annual International Day of Play today, The Toy Association™ and its philanthropic arm, The Toy Foundation™, are joining global partners to reinforce the value of play in the lives of children everywhere.

6/5/2025