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2/19/2026

Mattel Unveils Masters of the Universe Publishing Program

The publishing program will feature novels, comics, graphic novels, and related titles tied to the upcoming live-action film and additional franchise content.

2/17/2026

JAKKS Pacific Renews Master Global Toy Partnership for The Super Mario Galaxy Movie

This renewed partnership with Universal Products & Experiences, Illumination, and Nintendo comes with the launch a new toy collection inspired by the upcoming movie.

2/14/2026

The LEGO Group Unveils New Set Featuring Snoopy and Woodstock

The LEGO Ideas Peanuts: Snoopy’s Doghouse set is a 964-piece fan-designed building kit and will be available for pre-order in February and retail release on June.

2/13/2026

Crayola and Ms. Rachel Team Up to Encourage Playful Learning

This launch promises a new line of Color Wonder products and related activity sets for preschoolers, with additional formats debuting in spring and summer.

2/13/2026

McFarlane Toys Secures License for Helldivers 2 and God of War Collectibles

The agreement with Sony Interactive Entertainment also allows for additional collections inspired by other PlayStation titles, and are planned for release in 2026.

2/12/2026

WOW! Stuff Partners with Toy Network

This partnership with The Toy Network will help WOW! Stuff expand its reach among independent and specialty retailers across the region.

2/11/2026

Moose Toys Announces Licensing Partnership with Gymnast Salish Matter

As part of this long-term licensing partnership, Salish Matter will serve as co-creative director on a new toy line designed for Gen Alpha.

2/9/2026

The LEGO Group and LEGO Foundation Partner with TED to Prioritize Play

The Play@TED initiative focuses on examining the role of creative play in learning through global events, educational resources, and public programming.

2/9/2026

Crown Crafts’ Manhattan Toy Relaunches Groovy Girls

The relaunch will feature a redesigned collection of soft fashion dolls and will be available beginning May 2026 at specialty retailers and online.

2/5/2026

PlayMonster Secures Distribution Rights For Tales Card Game

This will bring the social-first card game Tales to brick-and-mortar retail beginning in fall 2026, expanding its distribution beyond e-commerce.

2/4/2026

The LEGO Group and Netflix Announce KPop Demon Hunters' Collaboration

LEGO products inspired by the Netflix film KPop Demon Hunters will begin launching this summer, with additional sets expanding the theme planned for 2027.