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11/11/2025

Funko Announces New Artist Collaborations for Premium Blind Box Line

This line will debut with the Kiguzoomies and Funko Fun Squad series to showcase original artistry and expand creative collaborations with both in-house and independent artists.

11/5/2025

Hasbro Unveils Collaboration with Duluth Trading Co.

The companies will launch a limited-edition collection of apparel and gifts featuring designs inspired by toys like Potato Head, Lincoln Logs, Tonka, and Tinkertoy.

11/4/2025

The LEGO Group Invites Families to Rediscover the Magic of Togetherness in New Holiday Campaign

The new holiday campaign features a new short film and charitable initiatives, to promote family connection, creativity, and the joy of play during the festive season.

11/3/2025

JAKKS Pacific and SEGA of America Renew Global Toy Partnership for Sonic the Hedgehog

The partnership allows Jakks Pacific to remain the lead toy partner for the Sonic the Hedgehog franchise through 2029, continuing to produce action figures, and collectibles worldwide.

10/24/2025

Build-A-Bear Workshop Names Carmen Flores as Senior Vice President of Ecommerce & Digital Experience

As Senior Vice President of eCommerce and Digital Experiences, Carmen will lead the company’s global digital strategy and expand its online business.

10/22/2025

Jazwares Launches Official Collectible Plush Collection for FIFA World Cup 2026

As the official worldwide plush licensee for the FIFA World Cup 2026, they will create a collection of tournament-themed collectibles set to launch in June 2026.

10/22/2025

Netflix Announces ‘KPop Demon Hunters’ Master Toy Partnerships with Mattel and Hasbro

This marks the first time both companies have shared global licensing rights for a Netflix property, with themed toys set to release in 2026.

9/15/2025

Barbie Honors Ellen Ochoa with Inspiring Women Doll

Mattel's Inspiring Women series honors Ellen Ochoa, the first Hispanic woman in space, recognizing her NASA achievements and advocacy for STEM education.

9/12/2025

Jazwares Announces Limited-Edition Squishmallows to Support the American Cancer Society

“Stephamos,” is a Squishmallows plush created to bring joy, with proceeds and donations aimed at supporting cancer patients and their families.

9/9/2025

The LEGO Group Unwraps Two Holiday Sets for 2025

The Holiday Express Train and the Family Christmas Tree Decoration feature festive designs, interactive elements, and shared building experiences.

9/8/2025

Hasbro Announces Relocation of Rhode Island Operations to Boston

The new headquarters, located in Boston’s Seaport District, will maintain ties to Rhode Island and continue its operations across multiple global locations.