NEW YORK, NY | February 16, 2026 | Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

The Reimagination Awards celebrate exhibitors who embrace Toy Fair’s visual merchandising initiative, turning their booth spaces into interactive showcases that captivate buyers, media, and attendees. Awards are given in four categories: Connection, Out-of-the-Box, Powerfully Playful, and Warm Welcome, each highlighting a distinct approach to playful designs and engagement. As part of this initiative, exhibitors are encouraged to think beyond traditional booth setups and dedicate at least 20 percent of their aisle-facing space to an interactive product display.

“For more than 120 years, Toy Fair has been the place where imagination meets opportunity, and the creativity showcased in these booths is a powerful reminder that innovation doesn’t stop at the product itself,” said Kimberly Carcone, executive vice president of global experiences of The Toy Association™, producer of Toy Fair. “Our exhibitors continue to raise the bar, transforming the show floor into an immersive playground for buyers, media, and global play professionals. The Reimagination Awards recognize those who go beyond traditional booth design to deliver moments that inspire, engage, and truly capture the spirit of play.”

The 2026 Toy Fair Reimagination Awards winners are:

Linear Booth Category

• Connection Award: Delca Corporation (Booth 156)
• Out-of-the-Box Award: Firebomb Company (Booth 6625)
• Powerfully Playful Award: Teddy Mountain (Booth 6628)
• Warm Welcome Award: Grandpa Joe's Candy Shop (Booth 2179)

400-999 Square Feet Category

• Connection Award: CONNETIX & My Creative Box (Booth 5821)
• Out-of-the-Box Award: Guangzhou Moetch Cultural & Creative Co., Ltd. (Booth 2871)
• Powerfully Playful Award: Target Darts (Booth 6629)
• Warm Welcome Award: Kawaii Slime Company (Booth 6153)

1,000-1,999 Square Feet Category

• Connection Award: Douglas Cuddle Toys (Booth 427)
• Out-of-the-Box Award: PlayMonster (Booth 2435)
• Powerfully Playful Award: Crazy Aaron's (Booth 2365)
• Warm Welcome Award: Safari Ltd. (Booth 623)

2,000+ Square Feet Category

• Connection Award: Ty Inc. (Booth 723)
• Out-of-the-Box Award: Spin Master Inc. (Booth 1635)
• Powerfully Playful Award: Jazwares (Booth 1803)
• Warm Welcome Award: LEGO Systems, Inc. (Booth 1323

Launch Pad

• Powerfully Playful Award: Articulatus 3D (Booth 6647J)
• Warm Welcome Award: Schnerds (Booth 6647D)

The exhibit booths were evaluated by a panel of judges, including retail buyers, media professionals, trade show experts, and toy industry veterans who walked the show floor through the lens of an attendee. The judging took place February 14 to 15 and was based on creativity, effectiveness, presentation, and overall exhibit design.

The awards descriptions are as follows:

• Connection Award: An exhibit space whose entire atmosphere is united in design with core product(s).
• Out-of-the-Box Award: A creative, imaginative exhibit space that is innovative and outside the limits of conventional thinking.
• Powerfully Playful Award: An exhibit space that conveys fun and liveliness to the attendee with interactive elements.
• Warm Welcome Award: A visually hospitable exhibit that invites the attendee in.

For more information on the Reimagination Awards, visit ToyFairNY.com. Toy Fair is taking place until Tuesday, February 17 at the Javits Convention Center in New York City.

About Toy Fair®™  toyfairny.com
Produced by The Toy Association, Toy Fair® is the largest and most comprehensive play-focused experience in the Western Hemisphere unifying the toy industry’s entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

About The Toy Association™  toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $155.7 billion, and its roughly 800+ members drive the annual $45.6 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.

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