Discover How Your Toy Company’s Marketing Stacks Up

May 30, 2024 | Are you curious about how your toy company's marketing and advertising practices compare to similar-sized companies in the industry? The Toy Association™ is offering members a free opportunity to find out with the 2024 Toy Industry Marketing & Advertising Study.

This survey, conducted by Industry Insights and commissioned by the Association, will provide an in-depth analysis of the advertising, marketing, and social media practices employed by toy companies of all sizes, categories, and distribution channels. The study results will explore important topics such as media usage trends, social media analytics, and the effectiveness of advertising across various platforms.

“Every company that completes the survey will receive a confidential, customized profile showing their individualized information alongside industry comparative totals,” said Anne McConnell, senior director of market research & educational initiatives at The Toy Association. “We encourage all member companies to take advantage of the 2024 Toy Industry Marketing & Advertising Study so they can identify areas for improvement and make informed decisions about their marketing strategies.”

Participation is free for all member manufacturers, importers, and distributors of toys and is open through June 28. Members can access the survey here.

All responses will be kept confidential and no individual company data will be shared. Names of participating companies will not be disclosed. The Toy Association will only receive total industry and aggregated data.

Questions about this study and the many educational opportunities offered to Toy Association members may be directed to Anne McConnell.