How Kids Today are Reshaping Play: November 14 Webinar

young kid sitting on the couch looking at a tabletNovember 7, 2024 | Toy industry professionals are reminded to sign up for “Toys & Games in the Age of Screens: The Insights Family Presents Finding the Balance for Touchscreen Natives,” an upcoming Toy Association webinar taking place Thursday, November 14 at 2 p.m. (Eastern).

The session will provide attendees with an overview of the U.S. toys and games market, uncovering how “Touchscreen Natives” (kids ages 3 to 14) are reshaping play. Participants will learn how these trends will influence toy development, marketing strategies, and licensing opportunities, along with actionable insights to effectively engage and excite this tech-savvy generation.

Attendees will walk away with knowledge on:

  • U.S. Toy & Game Market Trends: key shifts in the market driven by the influence of digital media on kids' play
  • Profile of Touchscreen Natives: understanding the balance between screen time and offline activities
  • Evolving Purchase Drivers: insights into what influences toy preferences for kids and how these preferences are changing
  • Licensed Toy Trends: the rising demand for toys linked to YouTubers, TV shows, and video games
  • Future Outlook & Brand Strategies: how these trends will shape the industry and what brands must do to effectively engage this generation

Registration is now open. The webinar will be presented by Adam Woodgate, vice president of research solutions at The Insights Family. Anne McConnell, senior director of market research & educational initiatives at The Toy Association, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. All toy industry professionals are invited to participate, but it is specifically recommended for toy executives and staff responsible for advertising, content, licensing, marketing, product, and sales strategies.

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.