Now Available: New Market Research on the American Kid Consumer & Entertainment Properties

March 28, 2024 | Toy Association members are encouraged to take advantage of two new reports that feature updated market research from BrandTrends to help confidently expand their businesses in the U.S.

“The American Kid Consumer & Media Lives 2023” report includes information covered in a recent Toy Association webinar and offers extensive findings on the opportunities, obstacles, and key success factors for growth in the U.S. toy market. To help toy companies understand how best to position their product lines, the report provides insights on consumer preferences in the U.S., including relevant insights into kids’ daily routines and their digital activities, play trends, popular entertainment brands among kids, shopping behavior, pocket money trends, and more.

“BrandTrends Report 2024” offers insights into relative awareness, popularity, and merchandise appeal of leading entertainment brands and characters among kids ages 0 to 14. The report dives into key information on licensed properties, including an analysis of those with the largest potential in consumer demand, the most wanted product categories, overall likeability, the number of different brands kids can identify, and more.

“Both of these reports are packed with actionable content and insights into how today’s U.S. families are spending both their time and their money,” said Anne McConnell, senior director of market research & educational initiatives at The Toy Association™. “We encourage members to use these insights as they seek out and employ new strategies to grow their business.”

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.