Toy Association Tracks Rapidly Evolving Tariff Discussions & Advocates for Industry

February 4, 2025 | The Toy Association is continuing to track President Donald Trump’s announcements regarding tariffs on goods imported into the U.S. – a rapidly evolving issue that will have a significant impact on the global toy industry.

After signing three Executive Orders on February 1 to impose tariffs on goods imported into the U.S. from Mexico (tariff rate 25% for all goods), Canada (25% for all goods, 10% for energy products), and China (10% for all goods), the White House then announced on February 3 that tariffs on Mexico and Canada would be delayed by one month. Tariffs on China will go into effect on Feb. 4; there is no process for exemptions at this time. The president is threatening similar actions for European goods.

The Toy Association remains actively engaged in discussions on this issue to ensure the voice of the toy industry is heard loud and clear by congressional leaders and White House officials. The Toy Association’s President & CEO Greg Ahearn, Chief Policy Officer Kathrin Belliveau, and Toy Association members have all been spreading awareness about the impact tariffs on toys would have on American families and businesses.

The Toy Association has developed key talking points for conversations with representatives relating to tariffs. Companies that would like to use The Toy Association’s resources and template letters, as well as information on how they can connect with their federal representatives, may reach out to Kathrin Belliveau, chief policy officer at The Toy Association.