Toy Fair® Celebrates Standout Booth Designs with 2025 Reimagination Awards

Eighteen Exhibitors Receive Reimagination Award for Outstanding Exhibit Design

NEW YORK, NY | February 27, 2025 – Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

The Reimagination Awards celebrate exhibitors who embrace Toy Fair’s visual merchandising initiative, turning their booth spaces into dynamic showcases that captivate buyers, media, and attendees. Awards are given in four categories: Connection, Out-of-the-Box, Powerfully Playful, and Warm Welcome, each highlighting a distinct approach to playful designs and engagement. As part of this initiative, exhibitors are encouraged to think beyond traditional booth setups and dedicate at least 20 percent of their aisle-facing space to an interactive product display.

“Exhibit design is a powerful tool for storytelling and brand engagement, and this year’s Reimagination Award winners have harnessed the power of creativity to make their brands come alive right here on the show floor,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™, producer of Toy Fair. “These exhibitors have set a new standard for excellence by transforming their spaces into must-visit destinations, elevating the energy and excitement of Toy Fair for everyone in attendance and raising the bar for what’s possible at our global showcase.”

The 2025 Toy Fair Reimagination Awards winners are:

Linear Booth Category

• Connection Award: Kala Ukulele (Booth #6107)
• Out-of-the-Box Award: Bumpas Products LLC (Booth #1988)
• Powerfully Playful Award: ZipString (Booth #6451)
• Warm Welcome Award: Heart Beats Brand (Booth #6553)

400-999 Square Feet Category

• Connection Award: Maxx Marketing Limited - YuMe Toys (Booth #2153)
• Out-of-the-Box Award: Carrera Revell of Americas, Inc. (Booth #2903)
• Powerfully Playful Award: Dongguan Yuankang Toy Manufacturing Co., Ltd. (Booth #2865)
• Warm Welcome Award: DJECO-US (Booth #6251)

1,000-1,999 Square Feet Category

• Connection Award: The Pokémon Company International, Inc.(Booth #2607)
• Out-of-the-Box Award: Super Impulse USA (Booth #1935)
• Powerfully Playful Award: Luki Lab (Booth #2539)
• Warm Welcome Award: Safari Ltd. (Booth #623)

2,000+ Square Feet Category

• Connection Award: Bandai Namco Toys & Collectibles America (Booth #403)
• Out-of-the-Box Award: LEGO Systems, Inc. (Booth #1323)
• Powerfully Playful Award: Ty Inc. (Booth #723)
• Warm Welcome Award: Aliquantum International Inc. (Booth #2445)

Launch Pad

• Powerfully Playful Award: RALLYHOOPS (Booth #6939)
• Warm Welcome Award: Spot On Games, LLC (Booth #6941)

The exhibit booths were evaluated by a panel of distinguished judges, including retail buyers, seasoned media professionals, trade show experts, and toy industry veterans who walked the show floor through the lens of an attendee. The judging took place March 1 to 2 and was based on creativity, effectiveness, presentation, and overall exhibit design.

The awards descriptions are as follows:

• Connection Award: An exhibit space whose entire atmosphere is united in design with the core product(s).
• Out-of-the-Box Award: A creative, imaginative exhibit space that is innovative and outside the limits of conventional thinking.
• Powerfully Playful Award: An exhibit space that conveys fun and liveliness to the attendee with interactive elements.
• Warm Welcome Award: A visually hospitable exhibit that invites the attendee in.

For more information on the Reimagination Awards, visit ToyFairNY.com.

About Toy Fair®  ToyFairNY.com
Toy Fair® is the largest and most comprehensive play-focused experience unifying the toy industry’s entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.       

About The Toy Association™  toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $157.5 billion, and its roughly 900 members drive the annual $42 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.     

As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.