Fall Preview 2026
In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming September 14 to 25, 2026, as market week dates for LA Fall Preview activity.
Food Trucks Available Daily During Market Weeks
Food trucks will be available every weekday from 12 – 2 p.m. during LA Fall Preview Market Weeks at 101 Continental Blvd.
Attendees can pre-order meals for pickup outside The Toy Building or order directly at the truck.
View Food Truck Schedule & Pre-Order
Hotel & Travel
Book your stay through The Toy Association’s preferred hotel block for LA Fall Preview (September 14–25, 2026).
Reserve Your Room Here
Fall Preview Events
While the industry is in El Segundo, there’s plenty happening at 101 Continental and beyond.
Events are subject to change. Additional programming will be added in the weeks leading up to Fall Preview — check back for updates.
Monday, September 14
Member Forum | State of the Association
11 a.m. | 101 Continental Boulevard
Join The Toy Association’s President & CEO Greg Ahearn and senior leadership for updates on Association initiatives and the opportunity to share feedback. Open to all members.
Registration is encouraged.
RSVP — Member Forum
Tuesday, September 15
Circana State of the US Toy Industry
10 to 11 a.m. | 101 Continental Boulevard
Circana will present an overview of the current U.S. toy market, including spending trends, evolving consumer preferences, emerging categories, and the key forces shaping the industry. This session is open to all.
Speaker: Kristen McLean, Vice President - Entertainment, Licensing, and U.S. Toys Industry Advisement | Circana
McLean is the Vice President of Client insights, and the leader of the Circana Entertainment Knowledge Group, a thought leadership collective within the global entertainment vertical. It covers toys, books, video games, juvenile products, and media entertainment.
McLean is also the Industry Advisor for US Toys and Books and is a widely recognized expert in licensing and cross-entertainment consumer behavior. She works with a range of Circana’s largest manufacturers, retailers, and media clients to uncover key cultural trends. Her expertise, combined with Circana’s global view of more than 20 industries, helps the world’s leading entertainment companies drive strategic decision-making and understand today’s quickly evolving consumer.
RSVP — Circana Session
The Laugh Factory Nextoy POP Event
6:30 p.m. | Laugh Factory Hollywood, 8001 Sunset Blvd.
Toy industry friends can use the promo code TOY to unlock a special $30 ticket (before fees), which includes admission beginning at 6:30 p.m. for a pre-show cocktail hour in the upstairs lounge, complimentary pizza, and priority seating. Space for the cocktail hour is limited to 80 people.
Purchase Tickets
Wednesday, September 16
Toy Foundation Board Meeting
Otis College
By invitation only.
Toy Association Board Meeting
Otis College
By invitation only.
The Toy Foundation’s Golf & Give FUNdraiser
Topgolf El Segundo
Join The Toy Foundation for an evening of networking, friendly competition, and giving back to children in need. Tickets are required.
Purchase Tickets
Thursday, September 17
Women in Toys’ Wonder Women Awards
6:30 p.m. | Paramount Pictures, Hollywood
Celebrate the leaders, visionaries, and changemakers shaping the industry's future. Tickets are required.
Purchase Tickets
1960 Grand Happy Hour
1960 Grand Ave., El Segundo
Stop by 1960 Grand for a casual happy hour with colleagues. More details to come.
Tuesday, September 22
XTracks Licensing Summit
101 Continental Boulevard
Separate registration required. More information and registration link to come.
In-N-Out Networking Night
101 Continental Boulevard
Wrap up a day of meetings outside at the Toy Building with In-N-Out, drinks, and time to connect with the industry.
Wednesday, September 23
Main Street PlayDate — a Toy Night in El Segundo
Downtown El Segundo
Continue the conversations beyond the showroom with an evening in downtown El Segundo. More info to come in the upcoming weeks.
Be Part of The Toy Building in El Segundo
Interested in a showcasing your products and hosting meetings in the heart of El Segundo’s toy district? Reach out to Laura Mangiaracina, senior director of sales, or Peri Halprin, account executive to learn more about the available showrooms at 101C!