FOR IMMEDIATE RELEASE
2018 Toy of the Year (TOTY) Award Finalists Unveiled by The Toy Association
Esteemed Industry Awards Program Serves as Critical Fundraiser for the Toy Industry Foundation
New York, NY | November 3, 2017 – The toy, game, and license finalists for the prestigious 2018 Toy of the Year (TOTY) Awards were unveiled this evening by The Toy Association. Known as the “Oscars” of the toy industry, the TOTY Awards program supports children in need by serving as a critical fundraiser for the Toy Industry Foundation.
Between now and January 5, consumers can visit www.ToyAwards.org to vote for their favorite picks in each of the 17 categories – including new categories for this year, like Creative Toy of the Year, Playset of the Year, and Plush of the Year. The 122 finalists were announced at an exclusive press event held this evening to help kick off the second annual Play Fair in New York City. [SEE FINALISTS BELOW]
“Each and every one of the TOTY finalists have brought joy, laughter, and learning to children around the world. From classic board games to innovative tech toys, these playthings represent the ‘best of the best’ in the world of toys and games … So, you might even find some great holiday gift ideas among this evening’s finalists!” said Steve Pasierb, The Toy Association’s president & CEO, at the press event.
“The TOTY Awards program supports the Toy Industry Foundation’s work to deliver toys to millions of children in need – whether they are living in foster care, impoverished, recovering in hospitals from a traumatic illness, or facing other difficulties,” added Pasierb. “We are thrilled to continue this time-honored tradition and look forward to celebrating the big winners and the meaningful work of the Foundation at the February TOTY gala at the Ziegfeld Theater!”
This year’s finalists were selected from over 600 nominees submitted by more than 150 companies of all sizes. Twenty judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at a dazzling TOTY Awards gala to be held on Friday, February 16, 2018 at the Ziegfeld Theatre in New York City. The celebration will help kick-off the 115th North American International Toy Fair, and will include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.
All proceeds from the event – including Tribute Book sales, ticket sales, and sponsorships – will contribute much-needed dollars to the Toy Industry Foundation, which partners with generous toy companies throughout the year to bring brand-new toys to children in need.
The TOTY Awards gala is open to industry stakeholders only. Tickets for the event will be available for purchase on December 5.
See the finalists in each category below. Online images are available at ToyAwards.org/Press
More information about the TOTY voting and selection process can be found in the “About the Awards” section of www.ToyAwards.org.
ACTION FIGURE OF THE YEAR
Toys that include action figures and their playsets/accessories
IAmElemental's Series 2/Wisdom Lunch Box Carrying Case with Complete Set of 7 Action Figures & Accessories (IAmElemental)
Imaginext® DC Super Friends™ BatBot Xtreme (Mattel, Inc.)
Marvel Guardians of the Galaxy Dancing Groot Figure (Hasbro, Inc.)
PJ Masks Duet Figure Packs (Just Play Products)
Star Wars Forces of Destiny Adventure Figures (Hasbro, Inc.)
Stikbot (ZING)
WWE® Superstars Action Figures (Mattel, Inc.)
COLLECTIBLE OF THE YEAR
Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.
Disney Pixar Cars 3 Diecast Cars (Mattel, Inc.)
Fingerlings (WowWee USA, Inc.)
Funko's Mystery Minis (Funko, LLC)
Hatchimals Colleggtibles 4 Pack (Spin Master Ltd.)
L.O.L. Surprise! (MGA Entertainment)
Pikmi Pop! Surprise Pack (Moose Toys)
The LEGO Batman Movie Minifigures (LEGO Systems, Inc.)
CONSTRUCTION TOY OF THE YEAR
Toys that include building and engineering sets
K'NEX THRILL RIDES: Web Weaver Roller Coaster™ Building Set (K'NEX Brands)
LEGO® Star Wars BB-8™ (LEGO Systems, Inc.)
Magformers Log Cabin 87Pc Set (Magformers)
Mayka Toy Block Tape (Zuru)
Meccano M.A.X (Spin Master Ltd.)
Silent Mary (LEGO Systems, Inc.)
VEX Robotics BattleBots Minotaur (HEXBUG)
CREATIVE TOY OF THE YEAR
Toys that allow kids to build an/or make items that are unique to them
3Doodler Start Powerpuff Yourself Pen Set (3Doodler)
K'NEX Imagine: Power & Play 50 Model Motorized Building Set (K'NEX Brands)
LEGO Make Your Own Movie (Klutz)
Magnaflex (WowWee USA, Inc.)
Nickelodeon Slime Deluxe Slimy Creations (Cra-Z-Art)
Oonies Starter Pack (Moose Toys)
Star Wars Droid Inventor Kit (LittleBits)
DOLL OF THE YEAR
Toys that include plush, baby, toddler, and fashion dolls, and their play sets/accessories
BABY ALIVE SWEET TEARS BABY Doll (Hasbro, Inc.)
Barbie® Fashionista™ Ken Dolls (Mattel, Inc.)
Disney Princess Dance Code Belle (Hasbro, Inc.)
DreamWorks Spirit Riding Free Spirit & Lucky Deluxe Feeding Set (Just Play Products)
JoJo Siwa Singing Doll (Just Play Products)
Luvabella (Spin Master Ltd.)
Wonder Crew Superhero Will (PlayMonster)
GAME OF THE YEAR
Children’s board, card, electronic, or other physical game formats or puzzles (does not include video games or apps)
Beasts of Balance (Sensible Object)
Boom Blast Stix (Moose Toys)
Happy Salmon (North Star Games LLC)
HEARING THINGS (Hasbro, Inc.)
Roller Coaster Challenge (ThinkFun Inc.)
Soggy Doggy (Spin Master Ltd.)
Ultra Dash (PlayMonster)
INFANT/TODDLER TOY OF THE YEAR
Toys that are developed for ages 0-3
GearZooz™ Roll & Roar Animal Train™ (VTech)
Little Tikes Light ‘n Go 3-in-1 Sports Zone (MGA Entertainment)
Magformers My First Pastel 30Pc Set (Magformers)
Mega Bloks Elephant Parade (Mattel, Inc.)
Mirari Shellby (PlayMonster)
Pop-a-Balls™ Push & Pop Bulldozer™ (VTech)
Strolly Bike (Yvolution)
Teddy Ruxpin (Wicked Cool Toys)
INNOVATIVE TOY OF THE YEAR
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value
DROPMIX Music Gaming System (Hasbro, Inc.)
HEXBUG BattleBots Arena (HEXBUG)
Hot Wheels MindRacers (Osmo)
Klask (Buffalo Games Inc.)
Lightseekers Starter Pack (TOMY International)
Rubie's Jurassic World T-Rex Inflatable Costume (Rubie's Costume Company, Inc.)
Think & Learn Teach 'n Tag Movi™ (Mattel, Inc.)
LICENSE OF THE YEAR
Character or property that has had success spreading its brand throughout the industry
Disney Pixar’s Cars 3 (Disney Consumer Products & Interactive Media)
Hatchimals™ (Spin Master Ltd.)
Nickelodeon Slime (Nickelodeon Consumer Products)
PAW Patrol (Spin Master Ltd.)
Peppa Pig (Entertainment One)
PJ Masks (Entertainment One)
Star Wars (Disney Consumer Products & Interactive Media)
OUTDOOR TOY OF THE YEAR
Toys that are designed for outdoor play, including ride-ons
Bunch O Balloons Filler Soaker (Zuru)
Disc Jock-e (Tucker Toys)
Luke Skywalker's Landspeeder (Radio Flyer)
NERF N-STRIKE ELITE ACCUSTRIKE ALPHAHAWK Blaster (Hasbro, Inc.)
RECOIL (Skyrocket)
Sky Viper V2450 GPS Streaming Video Drone (Skyrocket)
Watermelon Ball (PlaSmart Inc.)
PLAYSET TOY OF THE YEAR
Toys that are designed to work together to enact some action or event
Ben 10 Rustbucket Transforming Alien Playset (Playmates Toys)
Fisher-Price® Shimmer and Shine™ Magical Light-up Genie Palace (Mattel, Inc.)
Go! Go! Smart Wheels® Race & Play Adventure Park™ (VTech)
HEXBUG nano Space Cosmic Command (HEXBUG)
Hot Wheels® Super Ultimate Garage (Mattel, Inc.)
My Fairy Garden Magical Cottage (PlayMonster)
PLAYMOBIL Pharaoh's Pyramid (Playmobil U.S.A. Inc.)
Shopkins Shopville Super Mall (Moose Toys)
PLUSH OF THE YEAR
Toys that are made of fabric and stuffed with cotton or similar filling
Disney Junior Minnie’s Walk and Play Puppy (Just Play Products)
Dolce Activity Zebra (Magformers)
Funko's SuperCute Plushies (Funko, LLC)
Peppy Pets (Commonwealth Toy & Novelty Co., Inc.)
Pikmi Pops Surprise! Mega Pop (Moose Toys)
Storytime Rhymes Sheep™ (VTech)
Surprizamals (Beverly Hills Teddybear)
PRESCHOOL TOY OF THE YEAR
Toys that are developed for ages 3-5
Beat Bugs™ Musical Submarine (Blip Toys LLC)
Disney Junior Doc McStuffins All-in-One Nursery (Just Play Products)
PAW Patrol My Size Lookout Tower (Spin Master Ltd.)
PLAY-DOH MAGIC OVEN Set (Hasbro, Inc.)
Racing Adventures Mickey (Just Play Products)
Scoop & Learn Ice Cream Cart™ (LeapFrog)
Thomas & Friends™ Super Station™ (Mattel, Inc.)
ROOKIE OF THE YEAR
A new company (created within the last 2 years) that has brought to market an outstanding toy
Beach House Group (Antsy Pants™ Build & Play™ Kits)
Pai Technology Inc. (Circuit Conductor)
Move2play (Fuzzy Flyers)
Bevy & Dave (History Makers Puzzle Block Set)
YULU Toys (Operation: Escape)
FlyCatcher Inc. (smART sketcher)
WeCool (Compound Kings Makin' Station)
SPECIALTY TOY OF THE YEAR
Toys primarily distributed through specialty retailers
American Girl® Logan™ Doll (Mattel, Inc.)
Creative Cosmetics Lab (Thames & Kosmos)
Fidget Spinner (TopTrenz)
HEXBUG CuddleBots (HEXBUG)
LEGO® Star Wars™ Millennium Falcon™ (LEGO Systems, Inc.)
Mirari Juballees (PlayMonster)
SmartMax My First Animal Train (Smart Toys and Games, Inc.)
Zipes™ Speed Pipes (Neat-Oh! International, LLC)
TECH TOY OF THE YEAR
Physical toys that are electronic or interact with a smart-phone, tablet or gaming device
Circuit Cubes (Circuit Cubes)
Cue (Wonder Workshop)
LEGO® BOOST Creative Toolbox (LEGO Systems, Inc.)
Piper Computer Kit (Piper)
Robotics Workshop (Thames & Kosmos)
SoundMoovz (Cra-Z-Art)
VRSE (Skyrocket)
VEHICLE OF THE YEAR
Toys that are powered or non-powered vehicles, and their playsets/accessories
Air Hogs Hyper Drift Drone (Spin Master Ltd.)
Anki OVERDRIVE: Fast & Furious Edition (Anki)
Automoblox SC1 Chaos and HR5 Scorch 2-Pack (PlayMonster)
Drone Force Angler Attack (Alpha Group, US LLC)
NERF NITRO MOTOFURY RAPID RALLY Set (Hasbro, Inc.)
PAW Patrol Sea Patroller (Spin Master Ltd.)
PLAYMOBIL Ghostbusters™ Ecto-1 (Playmobil U.S.A. Inc.)
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $107.5 billion, and its 950+ members drive the annual $26.5 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.