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The Toy Association™ & Clamour Open Submissions for Spring 2025 Influencer Choice List
March 25, 2025
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Toy and game companies are invited to submit their new products for the spring and summer season to be voted on by leading influencers with millions of social media followers and monthly views. The influencers’ top picks will be named to the official “Best of Spring & Summer 2025 Influencer Choice List,” presented by The Toy Association™ and powered by Clamour.
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Toy Fair® Media Impressions Reach 3.5 Billion: Read the Recap Report
March 24, 2025
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The Toy Association’s Toy Fair® 2025 Media Recap is now available. The report provides insight into global media coverage for the largest toy tradeshow in the Western Hemisphere, which took place March 1 to 4 in New York City.
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BREAKING NEWS: Toy Association Leads Global Toy Industry in Advocating for Tariff-Free Toys
March 21, 2025
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The Toy Association™ is working with associations around the world to reaffirm the industry’s commitment to keeping toys tariff-free. The statement is a united call for toys to be excluded from all tariffs as the U.S. and its trading partners work to renegotiate better trade deals. Together with support from associations around the globe, The Toy Association is advocating to exclude toys from tariffs, noting previously established guidelines through the 1994 Uruguay General Agreement on Tariffs and Trade (GATT) that have long recognized the essential nature of toys.
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Get in Front of Consumers and Media this November at CHITAG Fair
March 21, 2025
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As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.
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How Kids Spend Their Time & Money: Toy Association Webinar to Reveal New Data
March 20, 2025
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Toy industry professionals are reminded to sign up for “The 2025 American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives,” an upcoming Toy Association webinar taking place Thursday, March 27 at 2 p.m. (Eastern).
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USTR Proposes Port Fees on Chinese-Built Vessels and Operators
March 20, 2025
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The Office of the United States Trade Representative (USTR) is proposing new trade measures aimed at addressing what it describes as unfair policies by China in the maritime, logistics, and shipbuilding industries.
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Feature Your Toys in The Genius of Play’s Spring Giveaway
March 19, 2025
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The Genius of Play™ is launching its “Play in Bloom” giveaway this spring, featuring playthings that introduce kids to new hobbies and help families find joy through creative, screen-free play as the new season comes into full bloom.
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The Toy Foundation™ Appoints New Chair and Welcomes Five New Members to Board of Trustees
March 18, 2025
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The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.
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Toy Trends: Recording Now Available
March 17, 2025
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The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.
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The Toy Association’s Toy Building Sees Strong Demand as First Leasing Floor Sells Out
March 14, 2025
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The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.
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Toy Fair’s Student Congress Welcomes Hundreds of Students Interested in Toy Careers
March 13, 2025
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Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.
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March 27 Webinar: New Market Research on the 2025 American Kid Consumer
March 12, 2025
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During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, digital and screen preferences, and more. The session, which expands upon the information shared during a Toy Fair® University presentation at Toy Fair 2025, will also highlight parent and gift-giver shopping trends to equip toy companies with the latest information to help increase sales in the U.S. toy market.
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State EPR Laws: March 31 Oregon Registration Deadline & Delay in California
March 12, 2025
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Toy Association staff is closely monitoring the progression of enacted Extended Producer Responsibility (EPR) laws for paper and packaging throughout the U.S., focusing on compliance requirements for its members. Continue reading for the latest updates in Oregon and California.
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ILA & USMX to Sign 6-Year Master Contract Today
March 11, 2025
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The International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX) are set to formally sign their six-year master contract agreement today, March 11. The agreement, which was overwhelmingly ratified by 99 percent of ILA members working at Atlantic and Gulf Coast ports, will retroactively take effect on October 1, 2024, and remain in place through September 30, 2030.
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Toy Companies Contribute $1.3 Million to Support Children in Need through The Toy Foundation™
March 11, 2025
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There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.
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