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7/21/2026

Watch: Highlights from The Toy Association’s 2026 Annual DC Fly-In & Day of Play

From meetings with lawmakers to hands-on play experiences on Capitol Hill, The Toy Association's 2026 Annual DC Fly-In & Day of Play brought the toy industry together to champion the value of play and advocate for policies that support the industry.

7/21/2026

Toy Foundation Partners with Build-A-Bear & Chuck E. Cheese to Raise $100,000 for Children in Need

The Toy Foundation™, the philanthropic arm of The Toy Association™, celebrated the United Nation’s International Day of Play (June 11) with two cause marketing campaigns with Build-A-Bear Foundation and Chuck E. Cheese. Together, the campaigns raised over $100,000, as families across the country and around the world supported The Toy Foundation’s mission to deliver the power of play to children in need.

7/20/2026

Meet with The Toy Association’s Trends Team During LA Fall Preview® Market Weeks

Will your company be showing 2027 product in Los Angeles this fall? Be sure to schedule a meeting with The Toy Association’s trends team to showcase your latest launches and line extensions.

7/20/2026

Reminder: Nominations for TAGIE Awards Close July 31

Time is running out to nominate toy industry trailblazers for the 2026 Toy & Game Innovation Excellence (TAGIE) Awards, presented by People of Play™ (POP), a division of The Toy Association™. Anyone in the industry may submit a nomination by July 31, 2026.

7/17/2026

The Toy Association’s Summer Media Campaign Reaches More than 146 Million Consumers

The Toy Association’s trends team has been featuring members’ toys and games tied to the summer’s biggest conversations — from outdoor fun to safe summer play and soccer-inspired toys — to consumers across major media markets and publications. To date, the campaign has resulted in 10 media placements, reaching a cumulative audience of more than 146 million.

7/16/2026

The Toy Association™ Unveils LA Fall Preview® Event Lineup

The Toy Association™ has announced an exciting lineup of events for LA Fall Preview® Market Weeks, taking place September 14 to 25 in El Segundo, CA. These activities will complement fall buyer-seller meetings in showrooms at the Toy Building (101 Continental Boulevard).

7/15/2026

California SB 343 Enforcement Paused Following Federal Court Injunction

On July 14, a federal court granted a preliminary injunction in the pending lawsuit challenging California's SB 343, temporarily preventing the state from enforcing the law while litigation continues.

7/15/2026

New Research Reveals How Gen Alpha Consumes Influencer Content (Webinar)

Did you know that 73% of Gen Alpha kids prefer to watch influencers on YouTube over other social media platforms? An upcoming Toy Association webinar will take a deeper dive into these trends, revealing proprietary research from contextual advertising company Precisify on Gen Alpha's influencer video consumption habits and viewing platform preferences.

7/13/2026

The Toy Association’s Mary Couzin Honored with AGPI's 2026 Outstanding Achievement Award

The Association for Games and Puzzles International (AGPI) awarded Mary Couzin, senior vice president and founder/leader of People of Play at The Toy Association, with its 2026 Outstanding Achievement Award at the organization’s AGPI Convention in Minneapolis on July 11.

7/13/2026

Toy Association Calls for Tariff-Free Treatment of Toys in Latest USTR Comments

The Toy Association™ recently submitted three formal comments to the Office of the U.S. Trade Representative (USTR) on several trade policy proposals and investigations. The comments were developed with member input and reinforce The Toy Association’s ongoing advocacy for tariff-free treatment of toys and trade policies that support resilient supply chains and U.S. toy businesses.

7/13/2026

Toy Association Announces Staff Promotions

The Toy Association™ Inc., the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry, has announced the promotions of Charlotte Hickcox to senior director of state government affairs and Erin Wright to senior manager of communications & engagement for The Toy Foundation™, effective immediately.

Gilbert