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1/20/2026

Your Voice in Action: Policy Progress & Priorities in 2026

The Toy Association's Chief Policy Officer Kathrin Belliveau reflects on the Association's advocacy efforts in 2025 and what's coming in the year ahead.

1/20/2026

People of Play™ Announces POP Week 2026 Dates, Returning to Chicago November 5-8

People of Play™ (POP), a division of The Toy Association™, has announced that POP Week will return to Chicago from November 5–8, 2026, bringing together the global play community for four days of innovation, inspiration, and celebration.

1/20/2026

Purchase with Purpose: Toy Fair® Launches On-Site Store

Toy Fair® attendees will be able to take a piece of the show home and give back to children in need with the debut of the Toy Fair Store, located on the show floor’s third level at Booth 3156, near the Toy PLAYce Lounge.

1/16/2026

Latest Trend Hunter Report Explores the Power of Social Good in Action

Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability. These trends outlined in the report illustrate how brands can unlock new growth opportunities by meeting rising consumer expectations for positive societal and environmental contributions.

1/16/2026

Toy Association to Host Safety & Legislative Update at Toy Fair®

The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City. Registered Toy Fair attendees receive complimentary access to this must-attend seminar, taking place from 8:30 to 11 a.m. in the General Session Theatre (Hall 1D).

1/15/2026

Free Media Opportunities at Toy Fair® 2026

Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place February 14 to 17 at the Javits Center in New York City.

1/14/2026

Companies Invited to Participate in Toy Fair® 2026 Student Congress Day

Toy Fair® exhibitors will have the opportunity to connect with hundreds of university students participating in the Student Congress program, taking place Sunday, February 15 during the four-day show at the Javits Center in New York City.

1/13/2026

Major Toy Companies Unite to Support The Toy Foundation™ at the TOTY® Awards

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

1/13/2026

Toy Fair® Attracts Top Retailers & Press

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.

1/12/2026

Share Your 2026 Products with The Toy Association’s Trends Team

Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City).

1/9/2026

Hottest Trends of 2026 to be Unveiled at Toy Fair®

The Toy Association's “Toy Trends Briefing,” taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.