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Temporary Showroom Space Now Available for Rent at LA Toy Building
May 12, 2025
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As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.
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U.S. & China Reach 90-Day Trade Agreement to Lower Tariffs & Suspend Retaliatory Measures
May 12, 2025
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The U.S. and China have announced a new trade agreement that will reduce tariffs and temporarily pause retaliatory actions for 90 days, effective May 14.
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The Toy Association™ Launches Toy Fair® University Content Series this Summer
May 9, 2025
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The Toy Association™ is making all Toy Fair® 2025 educational programming accessible to all toy industry professionals through on-demand videos captured from the Toy Fair University stage.
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Toy Association Members: Free Access to Ethical Sourcing Support
May 8, 2025
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Enrollment will remain open through the end of June for an initiative from The Toy Association™ and the Ethical Supply Chain Program (ESCP) that gives small and medium-sized toy companies access to a sourcing and compliance solution free of charge.
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Two New State EPR Bills Await Governor Signatures
May 7, 2025
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Two new extended producer responsibility (EPR) bills for packaging are set to become law following successful passage in their respective state legislatures this April.
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Join the Canadian Toy Association’s Annual General Meeting & Reception
May 6, 2025
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Registration is now open for the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West).
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Toy Association Advocacy in Action
May 6, 2025
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From international toy safety standards alignment to U.S. state-level regulations, our team is working to ensure the toy community’s voice is heard at every level government.
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Submit for The Toy Association’s 2025 ‘Back to School STEAM Toy Shopping List’ by May 23
May 2, 2025
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Toy and game companies are invited to submit products for consideration in The Toy Association’s “Back to School STEAM Toy Shopping List.” The deadline for submissions is May 23.
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Toy Association Credit Group to Discuss Global Tariffs on May 15
May 2, 2025
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Registration is now open for the next virtual Toy Association Credit Meeting, taking place on Thursday, May 15 at 2 p.m. (Eastern).
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May 8 Webinar: Gen Alpha Insights to Boost Brand Awareness and Sales
May 1, 2025
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Toy industry professionals are reminded to sign up for “Reaching Gen Alpha: Effective Mobile Gaming Strategies for Toy Advertisers,” an upcoming Toy Association™ webinar taking place Thursday, May 8 at 2 p.m. (Eastern). Registration is now open.
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The Toy Association™ to Spotlight Industry Advocacy & Toy Safety at Astra's Marketplace & Academy
April 29, 2025
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The Toy Association™ will host two educational sessions at Astra’s Marketplace & Academy, providing the specialty toy community with insights into the challenges, opportunities, and regulatory changes impacting the industry in 2025 and beyond.
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The Toy Association’s #KeepToysTariffFree Advocacy Gains Momentum
April 28, 2025
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As the industry prepares for the critical 2025 holiday season, The Toy Association™ is advocating for “zero for zero” tariffs on toys and ensure the voice of the toy industry is heard by congressional leaders and White House officials.
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The Toy Association™ Relaunches Key Washington Initiatives
April 28, 2025
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The Toy Association™ is taking significant steps to elevate its presence in Washington, D.C., through a series of initiatives designed to elevate the profile of the toy industry and promote the critical role of play in child development and education.
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Latest Trend Hunter Report Highlights What’s New in Kids & Play
April 25, 2025
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Toy Association members can now access a complimentary new Trend Hunter report that explores the latest trends shaping children’s play, highlighting a growing focus on emotional well-being, creativity, self-esteem, and the integration of emerging technologies like generative AI.
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FTC Finalizes Updates to COPPA
April 24, 2025
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On April 22, the Federal Trade Commission (FTC) formally published amendments to the Children’s Online Privacy Protection Act (COPPA) Rule that sets new requirements around the collection, use, and disclosure of children’s personal information.
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