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President’s Letter: New Year, New Energy, New Opportunities
January 14, 2025
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The Toy Association’s President & CEO Greg Ahearn reflects on the milestones and achievements in 2024 that have paved the way for the year ahead, reaffirming the Association’s dedication to serving its members and the broader toy community.
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Showcase Your Brand with an Ad in the 25th TOTY Awards Program
January 14, 2025
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The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.
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Join The Toy Foundation’s Relief Response to LA Wildfires
January 13, 2025
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Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities.
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People of Play’s TAGIE Awards to Broadcast Nationwide on ‘Toys of Our Lives’
January 13, 2025
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The Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play (POP), will take center stage in a full hour-long special airing January 18 on CBS.
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Toy Fair® Attracts Top Retailers & Press
January 13, 2025
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In just a few short weeks, Toy Fair® will welcome thousands of toy professionals, media, and buyers from around the world (including 19 of the top 25 U.S. toy sellers — and counting — representing the $40 billion U.S. toy industry) at the Javits Center in New York City.
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Book Your Toy Fair® Hotel from the Show’s Room Block Today
January 10, 2025
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With just weeks away until Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block by the February 3 deadline.
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Chemical Reporting Deadline for Children’s Products in Washington & Vermont is Jan. 31
January 9, 2025
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The Toy Association™ is reminding companies that do business in the states of Vermont and Washington of the upcoming January 31 deadline for reporting chemicals in children's products.
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ILA & USMX Reach Tentative Agreement on 6-Year Contract
January 9, 2025
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On January 8, the International Longshoremen’s Association (ILA) and the United States Maritime Alliance (USMX) reached a tentative agreement for a new six-year master labor contract, averting a strike at the East and Gulf coast ports.
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No-Cost Ethical Sourcing Support Available for Toy Association Members
January 8, 2025
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Toy Association members can now enroll in a new Ethical Supply Chain Program (ESCP) pilot program, offering small and medium-sized toy companies a cost-free, streamlined solution for sourcing and social compliance needs.
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East & Gulf Coast Ports Negotiations Resume Today
January 7, 2025
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The International Longshoremen’s Association (ILA) and U.S. Maritime Alliance (USMX) are set to resume formal negotiations today (January 7) for the first time since mid-November regarding their labor contract. The current contract expires on January 15.
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The Toy Foundation™ Brought Play to 3 Million Children in 2024
January 7, 2025
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In 2024, the toy industry’s passion to support children in need shined as companies of all sizes united behind The Toy Foundation’s (TTF) Toy Bank program. In total, more than $35 million of product was collected to impact nearly 3 million children, a 468% increase in children supported compared to 2023.
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The Toy Association™ Announces “The New Toy Building” in Los Angeles
January 6, 2025
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Toy industry organizations from around the globe are invited to create their ultimate, year-round Los Angeles showrooms at “The Toy Building” by The Toy Association™, perfectly set in the heart of El Segundo’s toy district. Long-term showroom space at 101 Continental Blvd. is now available for rent across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025.
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Toy Association Continues to Advocate Against Potential Tariffs on Toys
January 6, 2025
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The Toy Association is driving an extensive advocacy campaign to protect members and the broader toy industry in response to President-elect Donald Trump’s threats to impose tariffs on all products (including toys) manufactured outside the United States.
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Toy Fair® Exhibitors: Book Your Product Preview Appointment Today
January 6, 2025
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The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.
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Get Ready for Toy Fair® 2025 with Essential Exhibitor Preparation Tips
January 3, 2025
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Companies planning to showcase their playthings at Toy Fair® 2025 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Thursday, January 16 at 2 p.m. (Eastern).
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