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12/23/2025

The Toy Foundation™ Delivers Holiday Joy to Children in Need

The Toy Foundation™ (TTF) is delivering play this holiday season to children in under-resourced communities, schools, and hospitals nationwide with the distribution of more than 20,000 toys through its Toy Chest program. Thanks to the toy industry’s united support, year-round toy donations and financial contributions enable TTF to reach children when they need it the most.

12/22/2025

The Toy Association™ Highlights Key Safety Tips During Fifth Annual Toy Safety Awareness Month

The Toy Association™ wrapped up its fifth annual Toy Safety Awareness Month, putting a spotlight on safe play at the height of the holiday shopping season.

12/22/2025

Members’ Top Holiday Toys Featured in Segments Nationwide

The Toy Association’s trends team spotlighted must-have holiday toys from members, bringing timely gift inspiration to families across major media markets throughout December. The segments reached a cumulative audience of more than 790 million.

12/19/2025

Blue Plate Media Offers Free Educational Marketing Forum at Toy Fair®

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

12/18/2025

Toy Association Shares Resource on Seeking Potential Refunds of IEEPA Tariffs

The Toy Association™ distributed an email to all members on December 17 sharing a new resource that summarizes how to seek potential refunds of International Emergency Economic Powers Act (IEEPA) tariffs.

12/18/2025

Get Ready for Toy Fair® 2026 with Essential Exhibitor Preparation Tips

Companies planning to showcase their playthings at Toy Fair® 2026 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Wednesday, January 7 at 2 p.m. (Eastern).

12/18/2025

Toy Association Invites Members to Toy Fair® 2026 Credit Meeting

The Toy Association will hold its Toy Fair credit meeting on Monday, February 16, 2026, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies.

12/16/2025

The Toy Foundation Reached 2.4 Million Children in Need in 2025; Help Extend the Impact in 2026

In 2025, The Toy Foundation™ (TTF) made great strides to advance its mission to unite the toy industry in delivering the benefits of play to children in need.

12/12/2025

Navigating Post-Recall False Advertising Class Action Lawsuits (On-Demand Webinar)

An on-demand, 30-minute Toy Association webinar will provide toy industry professionals with information about what puts companies at risk for post-recall lawsuits; how to avoid them; and, if sued, litigation strategies to drive down settlement demands.

12/11/2025

Nominations Now Open for The Toy Association Board of Directors (2026-2028)

Toy Association members are invited to submit candidates for The Toy Association’s Board of Directors no later than Monday, December 29, 2025. The two-year terms will run from 2026 to 2028.

12/10/2025

Holiday Toy Trends Come to Life Through the Toy of the Year® Award 2026 Finalists

From toys that support kids’ social-emotional health to collectibles that fuel the thrill of the chase, this holiday season’s hottest trends in toys and play are taking shape across the 2026 Toy of the Year® (TOTY®) finalists.