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3/30/2026

Updated COPPA Rule Requirements Take Effect April 22

Starting April 22, 2026, companies will be required to comply with the updated requirements under the Children’s Online Privacy Protection Act (COPPA) rule, as amended last year by the Federal Trade Commission (FTC).

3/30/2026

Tariff Refunds: Members Urged to Update ACH Information in ACE Portal

U.S. Customs and Border Protection (CBP) is now issuing all refunds electronically, following a federal rule published January 2, 2026. The change, which took effect February 6, 2026, eliminates paper checks and applies to all refund recipients.

3/30/2026

Toy Association Promotes Easter Toys as NRF Predicts Record Spending for Holiday

With the National Retail Federation (NRF) projecting consumers will spend an average of $195.59 this Easter — the highest figure on record — The Toy Association’s trends team has been promoting members' toys as must-have items to fill kids’ Easter baskets.

3/27/2026

April 2 Webinar: How Generative AI is Changing Toy Searches

Last call to register! Toy industry professionals are reminded to sign up for “The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications, & Shopper Behavior Within Generative Search,” a Toy Association webinar taking place Thursday, April 2 at 2 p.m. (Eastern).

3/26/2026

Nominations are Open for 2026 WiT Wonder Women Awards

Nominations are now open for the Women in Toys, Licensing & Entertainment (WiT) 2026 Wonder Women Awards, which honor top female executives, entrepreneurs, and other changemakers for their extraordinary accomplishments and impact within the toy, consumer products licensing, and entertainment industries.

3/24/2026

The Toy Foundation™ Awards $600,000 in Grants to Bring Play into Pediatric Care

The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, will continue delivering the healing power of play to comfort children as they undergo medical treatment with its largest funding allocation to date.

3/24/2026

AI in Toys: State & Federal Updates

State and federal policymakers are increasingly focused on how artificial intelligence (AI) is being integrated into children’s products, including toys. Recent legislative activity signals growing attention to safety, transparency, and the appropriate use of AI-driven features in consumer products, particularly those designed to interact directly with minors.

3/23/2026

New Mexico PFAS Rules Advance with Key Revisions

The New Mexico Environment Improvement Board has incorporated several proposed rule changes regarding labeling and reporting requirements under the PFAS Protection Act (SB 212).

3/23/2026

March 26 Webinar: New Data on Gen Alpha’s Media Consumption Habits

Last call to register! Toy industry professionals are reminded to sign up for “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands,” a Toy Association webinar taking place this Thursday, March 26, at 2 p.m. (Eastern).

3/23/2026

Hundreds of Students Interested in Toy Careers Attend Toy Fair Student Congress

Toy Fair® 2026 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. Nearly 850 undergraduate students attended all four days of Toy Fair to take advantage of educational sessions, explore the show floor, and participate in the day-long Student Congress program, which took place on Sunday, February 15, at the Javits Center in New York City.

3/23/2026

Licensing Expo: Where Toys & Licensing Connect

Licensing Expo 2026, set to take place May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas, will serve as a key meeting point for toy companies exploring brand extension and licensing opportunities.