Skip to main content
1/6/2026

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.

1/6/2026

Last Chance: TOTY® Voting Closes Tomorrow (Jan. 7)

The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.

1/6/2026

President’s Letter: A Year of Great Progress; A Future Filled with Possibilities

Toy Association President & CEO Greg Ahearn takes a look back at the Association's progress in 2025 and what's coming in the year ahead.

1/5/2026

Webinar this Thursday: CPSC eFiling Requirements & Product Registry Updates

The Toy Association is alerting members of an upcoming webinar hosted by the U.S. Consumer Product Safety Commission’s (CPSC) eFiling team, taking place on Thursday, January 8 from 2 to 3 p.m. (Eastern).

1/5/2026

New Toy Safety Regulations Advance in the U.S. and European Union

The Toy Association™ is informing members of two recent regulatory developments, including the U.S. Consumer Product Safety Commission’s (CPSC) final rule addressing water beads in toys and the European Union’s newly published Toy Safety Regulation, that introduce new requirements and timelines for future compliance.

1/5/2026

Book Your Toy Fair® Hotel from the Show’s Room Block Today

With just weeks away until Toy Fair®, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block.

12/23/2025

The Toy Foundation™ Delivers Holiday Joy to Children in Need

The Toy Foundation™ (TTF) is delivering play this holiday season to children in under-resourced communities, schools, and hospitals nationwide with the distribution of more than 20,000 toys through its Toy Chest program. Thanks to the toy industry’s united support, year-round toy donations and financial contributions enable TTF to reach children when they need it the most.

12/22/2025

The Toy Association™ Highlights Key Safety Tips During Fifth Annual Toy Safety Awareness Month

The Toy Association™ wrapped up its fifth annual Toy Safety Awareness Month, putting a spotlight on safe play at the height of the holiday shopping season.

12/22/2025

Members’ Top Holiday Toys Featured in Segments Nationwide

The Toy Association’s trends team spotlighted must-have holiday toys from members, bringing timely gift inspiration to families across major media markets throughout December. The segments reached a cumulative audience of more than 790 million.

12/19/2025

Blue Plate Media Offers Free Educational Marketing Forum at Toy Fair®

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

12/18/2025

Toy Association Shares Resource on Seeking Potential Refunds of IEEPA Tariffs

The Toy Association™ distributed an email to all members on December 17 sharing a new resource that summarizes how to seek potential refunds of International Emergency Economic Powers Act (IEEPA) tariffs.