After three consecutive years of decline, the global toy industry staged a strong comeback in 2025, delivering renewed growth driven by pop culture relevance, licensed products, and increased engagement from teens and adults.
The global toy industry is gearing up for Toy Fair®, set to take over the Javits Center in New York City in just a few weeks. From new event features and important reminders to must-know logistics, here’s what you need to know before you go — whether you're a seasoned Toy Fair veteran or attending for the first time.
The Toy Association™ has announced that Peter Feldman, acting chair of the U.S. Consumer Product Safety Commission (CPSC), will be the keynote speaker at the “Toy Safety & Legislative Update” during Toy Fair®.
In continuing Richard Gottlieb’s legacy and supporting students at his alma mater, the University of Richmond, Gottlieb’s family is inviting the toy community to consider making a donation through The Toy Foundation’s website to the Richard Gottlieb Toy Entrepreneurship Grant.
Toy Fair® exhibitors have until Wednesday, January 28 to book an appointment with the Toy Fair PR team to share information about their top priorities at the show.
Toy Fair® in New York City is renowned for being the ultimate destination for discovering the latest and greatest products in the toy industry — but the fun doesn’t stop when the show floor closes. From the “Oscars” of the toy industry to networking mixers, there are several after-hours events taking place throughout Toy Fair week that attendees will want to mark on their calendars.
The Toy Association's Chief Policy Officer Kathrin Belliveau reflects on the Association's advocacy efforts in 2025 and what's coming in the year ahead.
People of Play™ (POP), a division of The Toy Association™, has announced that POP Week will return to Chicago from November 5–8, 2026, bringing together the global play community for four days of innovation, inspiration, and celebration.
Toy Fair® attendees will be able to take a piece of the show home and give back to children in need with the debut of the Toy Fair Store, located on the show floor’s third level at Booth 3156, near the Toy PLAYce Lounge.
Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability. These trends outlined in the report illustrate how brands can unlock new growth opportunities by meeting rising consumer expectations for positive societal and environmental contributions.
The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City. Registered Toy Fair attendees receive complimentary access to this must-attend seminar, taking place from 8:30 to 11 a.m. in the General Session Theatre (Hall 1D).