Did you know that 73% of Gen Alpha kids prefer to watch influencers on YouTube over other social media platforms? An upcoming Toy Association webinar will take a deep dive into new research, revealing proprietary research from contextual advertising company Precisify on Gen Alpha's influencer video consumption habits and viewing platform preferences. Registration is now open.
Taking place Thursday, August 20 at 2 p.m. (Eastern), “Influencer Attention & Gen Alpha: How U.S. Toy Brands Can Win the Attention Economy,” will explore:
- Which platforms are successfully capturing and holding Gen Alpha’s attention
- How Gen Alpha media consumption directly impacts the purchasing decisions of their parents
- Strategies for U.S. toy brands to select the right influencer partnerships to maximize video campaign ROI
The webinar will be presented by Precisify’s Mark Bassett, head of influencers, and Darcy Slattery, content & research marketing manager. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. All toy professionals are welcome to join; this session is specifically recommended for senior leaders responsible for digital marketing and paid media.
Questions about this webinar and other educational opportunities offered by The Toy Association™ may be directed to Anne McConnell, senior director of market research & educational initiatives.