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Home  »  Research & Data  »  Reading room

Reading Room

 

White papers

The Toy Association provides its members with exclusive and informative White Papers written by the Association’s staff and third-party experts.

  • **Updated (Spring 2025)**: What’s in a Name? Trademarks and the Toy and Game Industry (Member's Only - PDF)
  • STEM/STEAM: Best Practices for Developing & Marketing STEM/STEAM Toys that Truly Prepare Kids for Careers in Science, Technology, Engineering, and Math (PDF)
  • The Real Threat of Fake Toys: The Increase of Knockoff and Counterfeit Toys Sold Online & How to Fight Back (PDF)
  • How Play Fosters Creativity and Innovative Thinking in Children: A Special Report by The Genius of Play (PDF)
  • Decoding STEM/STEAM: The Toy Association STEM/STEAM Strategic Leadership Committee Report (PDF)
  • Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators: A Special Report by The Genius of Play (PDF)

View All White Papers

President’s letters

The Association works for you! Hear from our president & chief executive, about new initiatives, recent accomplishments, and future goals.

President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates
Thursday, April 17, 2025
President’s Letter: New Year, New Energy, New Opportunities
Tuesday, January 14, 2025
President’s Letter: The LA Fall Preview is Officially Sold Out!
Tuesday, July 16, 2024
President’s Letter: You Never Really Leave the Toy Business
Tuesday, June 18, 2024
 

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