President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates

4/17/2025

The Toy Association’s President & CEO Greg Ahearn announces important updates to Toy Fair® and The Toy Building as the toy industry navigates the current global tariff landscape.

President’s Letter: New Year, New Energy, New Opportunities

1/14/2025

The Toy Association’s President & CEO Greg Ahearn reflects on the milestones and achievements in 2024 that have paved the way for the year ahead, reaffirming the Association’s dedication to serving its members and the broader toy community.

President’s Letter: The LA Fall Preview is Officially Sold Out!

7/16/2024

Greg Ahearn, president & CEO of The Toy Association™, announces that the Association’s first-ever LA fall marketplace is officially sold out, with 78 toy companies securing space at 2250 East Imperial Highway in El Segundo, the heart of LA’s “toy district.”

President’s Letter: You Never Really Leave the Toy Business

6/18/2024

In his first President’s Letter, Greg Ahearn, president & CEO of The Toy Association, shares his excitement about re-joining the toy industry, his aspirations for the future of toys & play, and the role of The Toy Association in helping members of all sizes reach their potential.

President's Letters