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Discover How Your Toy Company’s Marketing Stacks Up
May 30, 2024
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Are you curious about how your toy company's marketing and advertising practices compare to similar-sized companies in the industry? The Toy Association™ is offering members a free opportunity to find out with the 2024 Toy Industry Marketing & Advertising Study.
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Now Available: Exclusive Circana Report on Toy Shopper Behavior
May 3, 2024
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Toy Association members are encouraged to take advantage of a new report that features exclusive insights from Circana on the evolving dynamics of consumer toy shopping, including the factors shaping purchase decisions and their impact on current shopping trends.
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Discover Exclusive Insights on Toy Shopper Behavior in May 2 Webinar
April 25, 2024
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Toy industry professionals are reminded to sign up for “Toy Buyer Purchase Behavior from Circana,” an upcoming Toy Association webinar taking place Thursday, May 2 at 2 p.m. (Eastern).
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Member Exclusive: Latest Trend Hunter Report Highlights Latest Innovations in Sustainability
April 19, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores the latest innovations in sustainability, specifically looking at companies and brands that are shifting how they produce, package, and market products to reduce consumer guilt around environmental waste.
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Now Available: New Market Research on the American Kid Consumer & Entertainment Properties
March 28, 2024
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Toy Association members are encouraged to take advantage of two new reports that feature updated market research from BrandTrends to help confidently expand their businesses in the U.S.
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Member Exclusive: Latest Trend Hunter Report Highlights What’s New in AI
February 23, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores the latest innovations in AI, how consumer behavior is adapting to AI, and how AI is being incorporated in children’s products.
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New Member-Exclusive White Paper Unveils New Kids’ Content Trends in the U.S.
January 2, 2024
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The Toy Association™ is making market research from Precise TV & Giraffe Insights available to help companies confidently grow their businesses in the U.S.
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Member Exclusive: Latest Trend Hunter Report Highlights What’s New in Gaming
December 8, 2023
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Toy Association members can now access a complimentary new Trend Hunter report that explores what’s new and emerging in the gaming space, including new initiatives, tools, accessories, software, and other innovations.
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Member Exclusive: Gain a Strategic Edge with Exclusive Industry Marketing Insights
December 4, 2023
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The Toy Association™ is reminding member manufacturers, distributors, and importers that they have exclusive access to the executive summary of the Association’s 2023 Marketing & Advertising Study.
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Exclusive Marketing & Advertising Insights Now Available to Toy Association Members
October 26, 2023
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The Toy Association™ is offering an executive summary of its 2023 Marketing & Advertising Study exclusively to member manufacturers, distributors, and importers. To receive a copy of the report, reach out to Anne McConnell, senior director of market research and data strategy at The Toy Association.
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Member Exclusive: Latest Trend Hunter Report Explores ‘Maker Culture’ Trends
October 11, 2023
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Toy Association members can now access a complimentary new Trend Hunter report that explores emerging trends in “maker culture,” including DIY activities, curated activity kits, subscription services, and more that are helping to make at-home consumption and engagement of goods much easier for consumers.
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License Global's Top Licensors Report 2023 Now Available
September 1, 2023
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License Global’s “Top Global Licensors Report 2023” is now available, offering industry professionals insight into the licensed consumer products and experiences market, in addition to a detailed analysis of global retail sales and the strategies that drove their success in the previous year.
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Member Exclusive: Latest Trend Hunter Report Explores Retail Innovation
August 10, 2023
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Toy Association members can now access a complimentary new Trend Hunter report that explores emerging trends in retail, including e-commerce innovation, alternate in-store experiences, and more.
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