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Latest Trend Hunter Report Explores the Rise of AI-Driven Family Tech & Retail Innovation
July 3, 2025
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Toy Association members can now access a complimentary new Trend Hunter report that explores how advanced technologies such as artificial intelligence (AI), blockchain, and smart solutions are being integrated across everyday experiences — from parenting and caregiving to smart shopping and immersive brand engagement.
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Member Exclusive: Circana’s 2025 Global Toy Report
June 25, 2025
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Circana’s 2025 Global Toy Report — 2024 Year-End Data is now available exclusively to Toy Association members.
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Circana: Toy Sales Grew 6 Percent from January to April 2025
June 3, 2025
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U.S. toy retail sales from January to April 2025 grew 6 percent and units sold increased 3 percent, compared to the same four-month period in 2024. Toys was the fastest growing industry in early 2025 across all industries that Circana tracks, attributed to growth associated with new Pokémon releases and collectible sports trading cards.
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Circana: U.S. 2024 Toy Sales Remain Flat, Moving from ‘Correction to Consistency’
January 30, 2025
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U.S. toy industry sales from January through December 2024 were flat with sales down 0.3 percent, compared to the same 12-month period in 2023, according to Circana.
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Member Exclusive: Latest Trend Hunter Report Explores the Power of Authenticity
October 24, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores a significant shift toward brand authenticity and genuine audience engagement.
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Member Exclusive: Latest Trend Hunter Report Explores Tech-Driven Learning Innovations
August 29, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores how technology is transforming learning experiences for users of all ages.
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