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Circana: U.S. 2024 Toy Sales Remain Flat, Moving from ‘Correction to Consistency’
January 30, 2025
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U.S. toy industry sales from January through December 2024 were flat with sales down 0.3 percent, compared to the same 12-month period in 2023, according to Circana.
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Latest Trend Hunter Report Explores the Future of Tourism
January 15, 2025
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Toy Association members can now access a complimentary new Trend Hunter report that explores a shift in the tourism industry that caters to consumer preferences of authenticity, wellness, affordability, and personalization. From experiential retail opportunities to the rising popularity of phone-free travel and entertainment experiences, the report dives into the ways brands are adapting to meet consumer demands for meaningful, immersive trips while keeping budgets and convenience in mind.
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Member Exclusive: Latest Trend Hunter Report Explores the Power of Authenticity
October 24, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores a significant shift toward brand authenticity and genuine audience engagement.
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Member Exclusive: Latest Trend Hunter Report Explores Tech-Driven Learning Innovations
August 29, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores how technology is transforming learning experiences for users of all ages.
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Discover How Your Toy Company’s Marketing Stacks Up
May 30, 2024
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Are you curious about how your toy company's marketing and advertising practices compare to similar-sized companies in the industry? The Toy Association™ is offering members a free opportunity to find out with the 2024 Toy Industry Marketing & Advertising Study.
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Member Exclusive: Latest Trend Hunter Report Highlights Latest Innovations in Sustainability
April 19, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores the latest innovations in sustainability, specifically looking at companies and brands that are shifting how they produce, package, and market products to reduce consumer guilt around environmental waste.
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Now Available: New Market Research on the American Kid Consumer & Entertainment Properties
March 28, 2024
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Toy Association members are encouraged to take advantage of two new reports that feature updated market research from BrandTrends to help confidently expand their businesses in the U.S.
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