Registration is now open for an upcoming Toy Association webinar designed to help brands build smarter, more effective holiday campaigns.
Taking place Thursday, June 11 at 2 p.m. (Eastern), “Holiday 2026 Planning: How Toy Brands Can Plan Earlier and Sell Smarter,” will outline strategies to move beyond last-minute tactics and build a cohesive holiday campaign that speaks to kids, parents, grandparents, gift-givers, and retail partners. The session will cover how brands can:
- Clarify their core message for parents, kids, gift-givers, retailers, and other key audiences
- Build a campaign ecosystem that connects awareness, consideration, conversion, and retail support
- Translate marketing strategy into an actionable marketing plan that teams can execute
- Measure what matters and optimize campaigns while the season is still in motion
The webinar will be presented by Jill Selick, founder & CEO of Juet Marketing. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for brand managers, marketing directors, marketing managers, and anyone responsible for planning, activating, or measuring holiday campaigns in the toy and family space.
Questions about this webinar and other educational opportunities offered by The Toy Association™ may be directed to Anne McConnell, senior director of market research & educational initiatives.