Industry News

The Birthday Baby Doll features a color-change effect on the face that makes colorful ‘frosting’ appear for imaginative play.

The partnership will introduce popular licenses like Paw Patrol, Barbie, and Monster Jam, into Thin Air Brands’ lineup.

Maria offers a proven track record in strategic brand building, multi-channel campaigns, and consumer engagement.

This collaboration centers on limited-edition, character-forward releases across Jazwares’ collectibles – Squishmallows, BumBumz and more.

The new LEGO sets for ages 4+ will bring to life scenes and characters from the feature film and will be available August 1, 2025, ahead of Gabby’s Dollhouse: The Movie.

Starting in June, select Walmart locations in the U.S. and Canada will be hosting regional tournaments for Beyblade X fans, ages 8 to 12.

This new play line is designed to spark creative and imaginative play through a variety of dough and sand products that never dry out.

UNO Social Clubs transforms game nights into a social experience where friends connect, compete and create memories in venues across the country.

The doll debuts as the first in an all-new annual Bratz anniversary collection where one iconic character gets a new look. The first entry in the collection, Jade, offers a complete head-turning makeover for the doll.

FANDROP aims to be a new way to collect and celebrate fandom, capturing Star Wars and Marvel inspired moments. Each Fandrop diorama includes two stylized figures, a background display, and a scene-specific artifact.

This extension will continue to expand the Rainbow Friends brand across North America and Europe.

Jazwares and McDonald’s announced the return of the Squishmallows Happy Meal - bringing fan-favorite plushies back to restaurants in more than 65 countries worldwide.

Through this partnership, MAGNA-TILES aims to expand its presence into new and innovative categories that build on the brand’s promise of Meaningful Play.

Under the multi-year deal, Just Play will develop an expansive product line, spanning plush, collectibles, figures, role-play, games and more.

The Museum of Discovery and Science (MODS) has partnered with MAGNA-TILES to create the first-ever traveling museum exhibit, MAGNA-TILES Studio.