Industry News

Alpha Toys announced a new toy lineup based on the preschool series Super Wings, which returns for an eighth season airing on its YouTube channel and on Peacock and Prime Video.

Basic Fun, Inc. announced that it has successfully completed its financial restructuring and has emerged from the process well-positioned for the future.

Ageless Innovation, under license from Hasbro, has released an age-inclusive version of Hasbro's classic TABOO game.

In celebration of Hello Kitty’s 50th anniversary, Sanrio is partnering with Fun In Motion Toys for the launch of three all-new Shashibo magnetic puzzle cubes featuring Hello Kitty and Friends.

JAKKS Pacific announced the release of its Nintendo products for fall, which will include new toys for Super Mario, The Legend of Zelda, and Metroid Prime™.

Pudgy Penguins' Pudgy Toys line is now available in 2,000 Walgreens locations nationwide, representing a key milestone in the brand's continued expansion into major U.S. retailers.

Spin Master and The Tetris Company announced a collaboration that includes a new range of Tetris-inspired puzzles and games. The first wave of products will launch globally in fall 2025 at major retailers and online stores.

MGA Entertainment announced the launch of a new line of plush toys inspired by Fraggle Rock: Back to the Rock under its Little Tikes® brand, helping reimagine the show's iconic characters for a new generation of fans.

The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), announced all-new Little Tikes® Story Dream Machine™ story collections for fall, which include tales from popular children’s entertainment franchises such as Baby Shark™, DreamWorks Animation’s How to Train Your Dragon™, Fraggle Rock®, and PAW Patrol®.

Cra-Z-Art announced the acquisition of Top Secret Toys, expanding Cra-Z-Art's product offerings and allowing the company to reach a broader, more varied audience.

MGA Entertainment's Micro Games of America division rolls out Finders Creepers, a first-of-its-kind AR-driven board game that sends players on a monster hunt.

Moose Toys has entered into an entertainment development deal with Man of Action Entertainment (MOA) to create a new animated series based on the Heroes of Goo Jit Zu brand.

In a deal, set to close November 1, 2024, Carve Communications will acquire Freeman Public Relations brand name, their full roster of clients and the team of seven employees. The acquisition strengthens Carve Communications' consumer practice, focused on technology, toys, pet products, collectibles, and more.

Pickle Everything Games, founded by toy and game industry veterans Jeffrey Brelsow and Frank Adler, announced the retail launch of Eat Your Words, the company’s first family-friendly boxed game.

PlayMonster has extended its three-year master toy agreement with Hasbro for the KOOSH® brand through 2027.