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1/8/2026

Angry Birds Licensing Merges with SEGA’s Global Operations

Under SEGA's ecosystem, the brand will be part of a unified global strategy to expand across products, entertainment, and new markets worldwide.

1/7/2026

MGA’s Miniverse Teams Up With Taco Bell for New Make It Mini Collection

The new line recreates Taco Bell menu items in buildable toy form and launches at major retailers March 1.

1/7/2026

Basic Fun! Debuts Care Bears Harry Potter Collection

The limited-edition plush collection features characters inspired by the four Hogwarts houses. It will launch in spring 2026 to mark the franchise’s 25th anniversary.

1/5/2026

The LEGO Group introduces LEGO SMART Play

This new interactive play platform integrates responsive technology into physical LEGO sets, launching first with LEGO Star Wars products in March 2026.

1/1/2026

Douglas Cuddle Toys Buys Former Manufacturing Plant

The former medical manufacturing facility in Keene will help to expand the company's warehouse and shipping operations as it continues to grow.

12/26/2025

Crayola Collaborates with McDonald's For New Happy Meal Experience

The new initiative introduces a space-themed, creative experience for children that blends hands-on activities with interactive digital play.

12/24/2025

Playmates Toys and Paramount to End TMNT Licensing Agreement

The long-running licensing arrangement for Teenage Mutant Ninja Turtles merchandise will conclude at the end of 2026, with a brief period allowed to sell remaining inventory afterward.

12/18/2025

Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer

Premovic, who was a senior leader at Netflix and Disney, brings extensive experience in building and managing global consumer products and retail businesses.

12/16/2025

MGA Entertainment Unveils Hyojo

This new line of mystery plush collectibles combines cuddly toys with licensed snack-themed designs, featuring multiple series, rarity tiers, and retail availability.

12/12/2025

Jazwares Secures Master Toy Partnership from Spiralcute International

Through this multi-year partnership, Jazwares will serve as global distributor (excluding Asia) for Spiralcute’s character brands.

12/11/2025

Wizards of The Coast and Invoke Unveil Warlock: Dungeons & Dragons

The game will be a third-person single-player action-adventure game set in a dark fantasy open world inspired by Dungeons & Dragons, set for a 2027 release.