Industry News

The rebrand reinforces the organization’s longstanding commitment to advancing the safety and quality of products designed for babies and young children.

Micro-Monsters is a new line of finger puppets designed to inspire imaginative, on-the-go play and support skill development.

Alpha Toys is introducing Infinity Nado in North America, featuring customizable, light-up spinning tops with themed sword launchers and battle sets.

As part of the Troy Companies group, WOW Stuff! will expand its business across Europe, the U.S., and other global markets.

The 2025 Gundam Base Mobile USA Tour will span 12 stops nationwide, offering exclusive kits, workshops, and fan events.

Funko has teamed up with Major League Baseball to expands its Pop! Yourself line with customizable figures in official MLB team jerseys.

Mattel Creations returns to San Diego Comic-Con with collectible figures from Monster High, Super Mario, and other franchises.

Jazwares' Squishmallows brand is expanding with SquishPillow, a new sleep-focused line focused on comfort and support.

Early Bird is a fast-paced card game for 2–6 players that combines quick thinking, physical challenges, and a foam worm in a race to empty their hand.

OOLY is celebrating its 20th anniversary with the launch of a limited-edition Peanuts collaboration.

VR Distribution is launching a pre-packed CDU in the UK featuring four Shashibo cubes and five top-selling designs based on U.S. retail success.

Mattel and OpenAI will work to create AI-powered toys and experiences for fans worldwide.

For every make-your-own plush sold, Build-A-Bear will donate one plush to a child in need, up to 10,000 bears.

To celebrate International Day of Play, the LEGO Group is bringing kids' creative ideas for fun city spaces to life.

Under the agreement, Zombicide will operate under the Guillotine Games label, Asmodee’s lifestyle vertical.