Industry News

Carve Communications has been named the U.S. agency of record for Red Toolbox, best known for its playthings inspired by professional-grade tools and outdoor equipment from brands such as Stanley Jr., Black + Decker, and Miracle-Gro.

Lovevery announced the release of The Real Life Play Kitchen, a first-of-its-kind toy kitchen that blends pretend play with practical skill-building. It features a real-working sink with running water that's safe to drink.

Relatable has teamed up with meme-queen Trisha Paytas to launch its latest What Do You Meme? expansion pack, which will spotlight her most unforgettable, viral moments.

AMAV US announced the appointment of Steve Markey as Vice President of Sales and Marketing North America.

Build-A-Bear Workshop and KFC teamed up for a new collection featuring limited-edition outfits and accessories inspired by the KFC brand.

Mattel is bringing everyone’s favorite 2000s girls back to shelves with the new My Scene dolls by Barbie Signature.

With Funko's latest Pop! Yourself line, Harry Potter fans can Pop! Themselves into their favorite Hogwarts House. The new Pop! Yourself accessory kits let Potterheads dress their Pop! figures in their favorite house robes along with magical accessories.

Schleich debuted its new "Imagination Island" experience at FAO Schwarz in New York City. The interactive experience invites kids to use their imaginations and creativity to design a custom animal toy figure.

The Strong Museum of Play announced this year's inductees into The National Toy Hall of Fame: My Little Pony, Phase 10, and Transformers.

Alpha Toys announced a new toy lineup based on the preschool series Super Wings, which returns for an eighth season airing on its YouTube channel and on Peacock and Prime Video.

In celebration of Hello Kitty’s 50th anniversary, Sanrio is partnering with Fun In Motion Toys for the launch of three all-new Shashibo magnetic puzzle cubes featuring Hello Kitty and Friends.

Basic Fun, Inc. announced that it has successfully completed its financial restructuring and has emerged from the process well-positioned for the future.

Ageless Innovation, under license from Hasbro, has released an age-inclusive version of Hasbro's classic TABOO game.

JAKKS Pacific announced the release of its Nintendo products for fall, which will include new toys for Super Mario, The Legend of Zelda, and Metroid Prime™.

MGA Entertainment announced the launch of a new line of plush toys inspired by Fraggle Rock: Back to the Rock under its Little Tikes® brand, helping reimagine the show's iconic characters for a new generation of fans.