Events & Trade Shows

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Toy Fair® Celebrates Standout Booth Designs with 2025 Reimagination Awards

3/3/2025
Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

 

Toy Fair® Safety & Legislative Seminar Tackles Industry-Impacting Issues

3/3/2025
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including an update on the Association’s ongoing advocacy against tariffs on toys.

 

The Toy Association™ Elects New Board Members & Outlines Future Plans at Annual General Meeting

3/2/2025
The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.

 

Imagination Meets Innovation at Iconic 119th Toy Fair® in NYC

3/1/2025
Toy Fair® 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.

 

Top Toy Trends Unveiled at Toy Fair®

3/1/2025
The hottest toy and play trends of 2025 were unveiled today by The Toy Association™ at its 119th Toy Fair®, taking place at the Javits Center in New York City. As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, and support the healthy development of children everywhere.

 

Top Toys of the Year Announced at the 25th Toy of the Year® Awards

2/28/2025
The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.

 

Toy Fair® Kicks off This Weekend in NYC

2/27/2025
Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

 

Toy Fair® Exhibitors Invited to Donate Toys & Furniture to The Toy Foundation™ at Show Close

2/25/2025
At the close of Toy Fair®, all exhibitors are encouraged to donate products — including toys, games, furniture, and more — to The Toy Foundation™ (TTF), the official charity of the show and philanthropic arm of The Toy Association™. As a turnkey opportunity for exhibitors to support children and families when they need it most, and to simplify moveout, TTF will collect donations of all sizes and products when the show ends on March 4.

 

25th Anniversary Toy Fair® POP Pub Event Benefits the Young Inventor Challenge®

2/25/2025
People of Play™ (POP) will host its 25th annual Toy Fair® POP Pub event on March 3, taking place at Connolly’s Pub (121 W 45th St.) at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy. In honor of the 20th anniversary of the Young Inventor Challenge® (YIC), all ticket sales will directly benefit the program that inspires and empowers young toy and game innovators.

 

Countdown to Toy Fair®: Top 6 Tips for a Successful Show

2/24/2025
The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City. Whether you’re going to be at Toy Fair as an exhibitor or an attendee, here’s what you need to know to maximize your experience.

 

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