Events & Trade Shows

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Toy Fair® Media Impressions Reach 3.5 Billion: Read the Recap Report

The Toy Association’s Toy Fair® 2025 Media Recap is now available. The report provides insight into global media coverage for the largest toy tradeshow in the Western Hemisphere, which took place March 1 to 4 in New York City.

 

Get in Front of Consumers and Media this November at CHITAG Fair

As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.

 

Toy Trends: Recording Now Available

The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

 

The Toy Association’s Toy Building Sees Strong Demand as First Leasing Floor Sells Out

The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.

 

Toy Fair’s Student Congress Welcomes Hundreds of Students Interested in Toy Careers

Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.

 

Toy Companies Contribute $1.3 Million to Support Children in Need through The Toy Foundation™

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

 

119th Toy Fair Unites Global Play Community to Drive Business Growth & Celebrate Latest Innovations

The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.

 

Toy Fair® Safety & Legislative Seminar Tackles Industry-Impacting Issues

Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including an update on the Association’s ongoing advocacy against tariffs on toys.

 

Toy Fair® Celebrates Standout Booth Designs with 2025 Reimagination Awards

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

 

The Toy Association™ Elects New Board Members & Outlines Future Plans at Annual General Meeting

The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.