Events & Trade Shows

Keyword:   
Category:   
Date (year/month):    
    

The Toy Association™ Unveils New Branding & Tradition for the Toy Building

9/16/2025
Fresh off its grand opening in El Segundo at 101 Continental Boulevard, The Toy Association’s Toy Building is unveiling bold and playful new branding designed by industry creative Matt Nuccio of Design Edge. The visual symbols mark the start of a new chapter for the toy community’s West Coast headquarters in the expanding El Segundo Toy District.

 

LA Fall Preview® Market Weeks Off to a Strong Start

9/15/2025
The Toy Association cut the ribbon on its brand-new Toy Building last week, kicking off two weeks of dedicated marketplace activity – known as the LA Fall Preview Market Weeks (Sept. 8-19) – in El Segundo, CA.

 

More than $425,000 Raised for Children Impacted by Natural Disasters at Golf & Give FUNdraiser

9/15/2025
The toy community raised nearly half a million dollars to benefit children in need at The Toy Foundation’s Golf & Give FUNdraiser September 9. Held during The Toy Association’s LA Fall Preview Market Weeks, the event welcomed toy professionals for an evening of networking, friendly competition, and giving back at Topgolf in El Segundo.

 

Toy Association’s “Toy Building” Opens its Doors in El Segundo

9/8/2025
The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.

 

Applications Open for Creative Factor Inventor Day at Toy Fair® 2026

9/5/2025
Have a game-changing idea or the next big thing in play? Toy inventors and designers are now invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this February. The Creative Factor Inventor Day program is now accepting submissions through Friday, October 31.

 

People of Play™ Launches Fall Fundraiser for Young Inventor Challenge®

9/1/2025
People of Play™, a division of The Toy Association™, is marking a milestone with the 20th anniversary of its Young Inventor Challenge® (YIC), a program that has introduced thousands of kids to the toy and game industry over the past two decades. To celebrate, People of Play has launched a fundraising campaign running from September 1 to 20 with a goal of raising $20,000 to help sustain the program for the next generation of inventors.

 

Don’t Forget: Reserve Your Spot for the Industry’s Golf & Give FUNdraiser on September 9

8/26/2025
Tee up with industry friends for an evening of friendly competition, casual networking, and giving back at The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks.

 

Prep for Fall Preview: How to Get the Most Out of Your Time in LA

8/25/2025
Alongside year-round showroom appointments with retailers like Amazon, Walmart, Five Below, Learning Express, CAMP, Marshalls/TJMaxx, and more, the global toy industry will come together for networking, philanthropy, and education during LA Fall Preview Market Weeks (Sept. 8-19) to set the stage for innovation and growth in 2026.

 

Deadline Approaching: Book Your Appointment with The Toy Association’s Trends Team in LA

8/22/2025
If your company is showcasing 2026 products in Los Angeles this fall, don’t miss your chance to meet with The Toy Association’s trends team during LA Fall Preview® Market Weeks (September 8–19). The deadline to book an appointment is August 31.

 

August 28 Session: How Exhibitors Can Stand Out at Toy Fair® 2026

8/20/2025
Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).

 

Toy News Tuesday

Subscribe today