Global toy sales reached $ 111.8 billion in 2024, up 3% over 2023. Compound Annual Growth Rate for the global toy market was 4% over the five-year period since 2019.
To learn more about global toy sales or to obtain a free copy of The 2025 Global Toy Report (2024 Year-end data). Toy Association members may contact Anne McConnell, senior director of market research & educational initiatives.
Global Toy Market Size
|
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
2024 vs 2023
%change |
Compound Annual
Growth Rate (CAGR)
Since 2019 |
| Total in $BN |
$92.9 |
$98.9 |
$109.5 |
$111.0 |
$109.0 |
$111.8 |
+3% |
+4% |
Source: Circana, The 2025 Global Toy Report (2024 Year-end data). Published with permission of Circana by The Toy Association.
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