FOR IMMEDIATE RELEASE

2020 “TOY FAIR EVERYWHERE INFLUENCER FAVORITES”
UNVEILED BY TOY ASSOCIATION & CLAMOUR

Influencers Reveal Top Toy Picks from Exhibitors at Virtual Market Weeks

New York, NY – September 14, 2020 | Getting a head start on your holiday toy shopping and looking for inspiration? The Toy Association and Clamour today announced the 2020 Toy Fair Everywhere/Clamour Influencer Choice List Favorites, which highlights the top toys and games from Toy Fair Everywhere exhibitors as voted on by leading toy and family content creators. Shoppers can browse the list to discover tried-and-true toys – from top-notch educational games and eco-conscious products, to innovative toy designs and reimagined classic brands. The announcement kicks off Toy Fair Everywhere’s fall market week (September 14-20), known globally as the digital market event for the toy and play community.

Hundreds of top-tier digital influencers were invited to vote on products submitted by Toy Fair Everywhere exhibitors. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than 500,000. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.

“Our partnership with Clamour gave Toy Fair Everywhere exhibitors a unique opportunity to get their brands in front of digital content creators from platforms like YouTube, Instagram, and TikTok,” said Kimberly Carcone, vice president of market events at The Toy Association. “More importantly, the initiative shined a spotlight on the passion and creativity of the entire toy community ahead of the all-important fourth quarter, with hundreds of products tried and tested by top-tier family influencers before being narrowed down to the final 30 favorites on the Influencer Choice List.”

The 2020 Toy Fair Everywhere Influencer Choice List Favorites
(Listed alphabetically by company name)

• 3Doodler Start “Learn from Home” Pen Set (3Doodler)


• WaterGame (Adventerra Games)


• Total Z70 Zipline Bundle (Adventure Parks)


• My Wishing Bear (Ann Williams Group)


• Spot It (Asmodee USA)


• Klask (Asmodee / Klask)


• Djubi Slingball Classic (Blue Orange Games)


• Save the Bees Pollinator Kit (Buzzy)


• Lilou (Corolle)


• Angry Putty (Crazy Aaron's Puttyworld)


• Zig & Go ( 45 pc Set) (DJECO-US)


• How to Draw Faces (Faber-Castell USA)


• InnyBin (Fat Brain Toys)


• 100% Recycled Geomag Green Panels 52 Piece Set (Geomagworld)


• Burping Bobby (Goliath)


• LEGO Gear Bots (Klutz)


• Rescue Tales Scrub ’n Groom Bathtub & Pup (MGA Entertainment)


• Poopsie Slime Surprise - Dancing Unicorn (MGA Entertainment)


• L.O.L. Surprise! Present Surprise Doll with 8 Surprises (MGA Entertainment)


• Sprite LED (Micro Kickboard)


• Mobo Mity Sport (Mobo / Asa Products)


• New Bright 1:14 R/C App Driver 2020 Corvette (New Bright Industrial Co., Ltd.)


• WOWmazing Space Edition (South Beach Bubbles)


• Lamaze 3-in-1 Airtivity Center (TOMY International)


• Scientific Discovery Kit (Toysmith)


• UGears Carousel (Ukidz LLC)


• The #UpsideDownChallenge Game (Vango Toys)


• EcoKins (Wild Republic)


• Bobby Fischer Learn to Play Chess (Wood Expressions Games)


• Go Go Bird (Zing)

“We were thrilled to see the diversity of products and preferences selected by the influencers—diversity, eco-consciousness, innovative design, and educational toys are all featured among the 2020 favorites, in addition to classic categories and updates to fan-favorite brands,” said Victoria Fener, co-founder and COO of Clamour. “The influencers appreciated the opportunity to highlight their favorite products and learn about toys they may not have been exposed to otherwise.”

For more information about the Toy Fair Everywhere Influencer Choice List Favorites powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No employees/representatives of Clamour nor The Toy Association had any role in determining the selected products.

Toy Fair Everywhere market weeks were previously held July 13 to 19 and August 17 to 23. September 14 kicks off the final virtual market week of 2020. Visit www.ToyFairEverywhere.com to learn more.

About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $97.2 billion, and its 1,000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.

About Clamour www.clamour.co / www.clamoursummit.com
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys.
In addition to hosting Clamour Summit, Clamour is launching Clamour Live, an uplifting and inspiring fan convention for teen and tween audiences in Dallas, Texas in Q2 2021. Clamour also regularly advises brands on influencer collaborations, licensing, and paid campaigns. Please email info@clamour.co for details on all Clamour events and influencer marketing services.