New Toy Association Preview Day to Connect Toy Companies with Family Dollar Buyers (Dec. 9)

Family Dollar is Seeking Products From Multiple Categories & Minority-Owned Businesses

November 9, 2020 | The Toy Association has announced that it will host a virtual product preview day with Family Dollar on December 9. Toy companies are invited to apply for this exclusive opportunity by Sunday, November 15 at 5 p.m. (Eastern). Priority will be given to Toy Association members.

With more than 8,000 stores across the U.S., Family Dollar is seeking new products across multiple categories, including action figures, arts & crafts, costumes, educational toys, plush, and puzzles, as well as products from minority-owned businesses. Products should be available at an MSRP of between $5 (preferred) and $20.

The submission period will close November 15, at which time Family Dollar will review all applicants. Selected companies will be notified by The Toy Association the week of November 20 and will be required to pay a $500 fee in order to participate. Those who are selected will be invited to attend a live Zoom Q&A December 3 focused on “Perfecting Your Pitch”; all preview sessions will take place December 9 via Zoom. Details on how the preview day will unfold will be shared in the coming weeks.

“The Toy Association is focused on helping our members succeed during these turbulent times,” said Marian Bossard, executive vice president of global market events at The Toy Association. “We are pleased to announce the latest in a series of private preview days as we help companies of all sizes grow their businesses while in-person meetings are on the back burner.”

This will mark the fourth Toy Association preview day this fall; virtual previews were held in October with buyers from Target, TRU Canada, and Meijer. Additional preview days will be announced for December. Priority for all opportunities is given to Toy Association members.

The Toy Association is committed to providing members with access and opportunities to help them grow in the U.S. and abroad. For more information about The Toy Association’s resources and initiatives, visit www.ToyAssociation.org.