Toy Association Grassroots Letter: Urge Your Local Legislator to Ensure Toys Remain Accessible During Pandemic

March 24, 2020 | Toy companies are invited to send a grassroots letter to their local legislators that underscores the essential role of toys and play in home learning for millions of American children whose schools and daycares are closed due to the COVID-19 pandemic.

“The Toy Association is tirelessly working on behalf of our members to ensure that toys and games remain accessible to families,” said Ed Desmond, executive vice president of external affairs at The Toy Association. “We encourage legislators to keep the doors open for toy businesses so that they can continue operating and providing toys – which are a source of comfort and happiness to so many – during these unprecedented times.”

Companies that wish to get involved at the grassroots level can do so by adding company-specific details to this letter and sending it to their local legislator.

In addition to the educational and emotional benefits of toys and play, the letter underscores the toy industry’s vital economic impact of $97.2 billion and the fact that it supports more than 623,000 U.S. jobs and generates $13.1 billion in state and federal tax revenue each year. It also emphasizes the toy industry’s ability and commitment to safeguarding all employees from transmission and infection.

Added Desmond: “We strongly believe that more than ever, America’s kids and families need the tools of play as they engage in at-home learning and try to alleviate some stress during this tumultuous period.”