Feature Your Toys in The Toy Association’s Upcoming Media Tour

March 8, 2021 | Looking to get your 2021 summer items in front of millions of viewers? This May, The Toy Association will host a virtual media tour that gives toymakers the opportunity to have their products featured across national daytime talk shows and local lifestyle programs across the country. The tour will focus on toys and games that will keep kids engaged this spring and summer, whether outdoors or playing inside on a rainy day.

This is a paid opportunity open to all toy companies. Spots are already filling up fast and participation will be determined on a on a first-come, first-serve basis.

“Without the Q1 and Q2 live events to help boost media awareness for toys, participation in this media tour means your products will be top of mind as parents look for new playthings to keep kids entertained,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “With our holiday media tour garnering upwards of 300 million impressions, this is a guaranteed way to get eyeballs on your top toy drivers!”

Companies are invited to contact The Toy Association’s Adrienne Appell for more information and pricing.