Remembering VTech’s Jack Hirsch

July 27, 2021 | The Toy Association and its members mourn the recent passing of toy industry veteran Jack Hirsch, founding U.S. president of VTech Electronics North America.

Hirsch began his career with Jewel Companies as a buyer and merchandiser in the 1950s and then with Mattel handling sales in the early 1970s. He also founded Waddingtons House of Games in the U.S. and worked as a representative of VTech toys before making the transition to the company’s founding president in the U.S. He served as president until 1991, when he moved into the role of Chairman of the Board. He remained actively involved in daily business activities for many years, before transitioning to an advisor role.

“We were incredibly sad to learn of Jack Hirsch’s passing,” said Andy Keimach, president of VTech Electronics North America. “As VTech Electronics North America’s founding president in the U.S., Jack was a pioneer of electronic learning products with a lifetime of dedication to the toy industry. His contributions will never be forgotten as his legacy lives on through the company and resonates throughout the toy industry.”

Hirsch was 90 and survived by wife Bonnie Price and extended family. In lieu of flowers, memorial contributions may be made to The Alzheimer's Disease Association of Chicago.