Toy Association to Launch First-Ever “Toy Safety Awareness Month” in November

September 21, 2021 | The Toy Association has announced that it will launch its first-ever “Toy Safety Awareness Month” this November.

Sponsored by The Toy Association and its PlaySafe.org resource, Toy Safety Awareness Month will educate parents and caregivers about safe toy shopping, safe product selection, and safe play at home. The initiative will also encourage Toy Association members and others in the play industry to share helpful safety tips with consumers on their social media channels, websites, and in stores.

“As we approach the holidays, toys are top-of-mind for parents, grandparents, aunts and uncles, and other caregivers who plan to make the season magical for the kids in their lives,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “The timing is also right to remind families of essential safety advice to help ensure playtime is both fun and safe once the gifts are unwrapped and throughout the year. That’s why we are launching Toy Safety Awareness Month on November 1 and encourage the entire play community to get involved!”

In the coming weeks, The Toy Association will be sharing a toolkit that will include the safety theme for each week of Toy Safety Awareness Month, sample social media posts, and related assets including the official logo, an infographic, broll, and more. Manufacturers, retailers, and any other professional working in the business of play is encouraged to get involved by sharing The Toy Association’s safety content throughout the month of November and using the official hashtags, #ToySafetyAwarenessMonth and #PlaySafe in their posts.

“We are looking forward to sharing our play safety messages with a wide audience of parents and caregivers this holiday season and to highlighting the toy industry’s commitment to safe play,” added Appell.

More information about Toy Safety Awareness Month will be shared in the coming weeks. Questions about how to get involved in this initiative can be directed to Kristin Morency Goldman, senior advisor of strategic communications at The Toy Association.