Latest Trend Hunter Report Offers Guidance on Going Carbon-Negative

April 13, 2022 | TrendHunter.com’s latest free report for Toy Association members examines new innovations and insights around carbon-negative initiatives, pollution management, and carbon tracking.

“As more companies see the value and commit to investing in carbon capture and carbon-offsetting within the B2B and B2C space, this report offers our members valuable examples of how companies successfully implemented such changes to their businesses,” said Anne McConnell, senior director of market research & data strategy at The Toy Association. “It is also clear that such sustainable initiatives are resonating with consumers. We encourage those interested in going green to review this insightful resource.”

Some of the key trends and examples highlighted in this report include:

• Carbon-Negative Architecture - As consumers and institutions put a greater focus on sustainability, carbon-negative materials, structures, and concepts related to businesses’ physical architecture are being thought out and, in some cases, created in response to the growing need for architecture that benefits the environment instead of taking away from it. For example, the German-based startup Made of Air has created carbon-negative materials that absorb pollution.
• Carbon-Neutral Board Games – Certified by Amazon’s Climate Pledge Friendly program, Confident? is the first carbon-neutral board game. Sporting an official carbon-free product certification has helped the product stand out as the first board game to receive the certification. The game's Product Carbon Footprint was calculated through a PAS-compliant Life Cycle Assessment and the company, Confident Games, worked with Carbonfund.org to neutralize the remaining emissions via verified third-party offset projects.
• Emission Tracking Softwares – For companies looking to measure improvements in carbon emissions, the Luxembourg-based digital software company, 'SustainCERT,' has released a new emission tracking software. The software measures each aspect of carbon emissions from a specific business.

This report is the latest in a series from Trend Hunter offering in-depth perspectives and trends in various areas related to the toy industry and youth markets to help spark unique ideas. For additional relevant trends, toy companies can click on the report’s consumer insights examples, scroll down, and click the images for further information.

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