The Genius of Play to Exhibit at FAO Schwarz‘s 160 Years of Toys Event

September 29, 2022 | The Genius of Play will have a presence at FAO Schwarz’s 160 Years of Toys Event, getting the opportunity to interact with hundreds of consumers about the benefits of play at the start of the holiday season.

Taking place at FAO Schwarz’s flagship location at 30 Rockefeller Plaza on Saturday, October 8 from 11 a.m. to 4 p.m., the special event will feature limited-edition products, demonstrations and performances, roller-skating toy soldiers, photo ops, guest appearances, and more.

The Genius of Play’s booth will be in the arts-and-crafts-themed festival section of the event. Representatives from The Genius of Play will hand out coloring, activity, and play idea pages for kids, as well as other branded giveaways.

“We’re so excited for the opportunity to be at FAO Schwarz’s anniversary party,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “The Genius of Play staff is looking forward to meeting the attendees to provide fun, engaging resources to kids and families and to spread awareness about the lifelong benefits of play!”

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and the public, The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.