Toy Association Welcomes Maddie Michalik as Assistant Manager of Content & Digital Communications

August 30, 2022 | The Toy Association is pleased to welcome Maddie Michalik as the newest member of its marketing communications team.

Michalik joins the Association as assistant manager of content & digital communications in early September following eight years of experience covering the trade and reporting on toy business and trends. She most recently served as the editor-in-chief of the Toy Book, a division of Adventure Media & Events, where she oversaw content across various mediums, including print, online, and newsletters, and created digital and social content for Adventure Media & Events’ sister publications Toy Insider and the Pop Insider. She has also been featured by regional, national, and international media outlets in the U.S. and Canada and was named a “Rising Star” in 2020 by Women in Toys, Licensing & Entertainment.