‘The Great Toybox Refresh’ Giveaway from The Genius of Play™ Reaches 156,000+ Consumers

July 15, 2023 | Forty Toy Association members participated in The Genius of Play™’s “The Great Toybox Refresh” giveaway, reaching more than 156,000 consumers with fun toys that promote screen-free play. From a telescope from Thames & Kosmos and a pretend backyard pizza set from Fat Brain Toys to a bounce castle from CocoNut and many more, each product was featured on The Genius of Play’s Facebook and Instagram.

Starting in April through the end of June, the social media campaign accumulated 7,477 total entries and 19,752 engagements, reaching 156,869 consumers during the spring and summer seasons. To enter the giveaway, consumers responded to tailored prompts within each post’s caption, driving organic engagement with The Genius of Play and the featured companies.

Open exclusively to Toy Association members, the campaign was a free promotional opportunity allowing participants to tap into The Genius of Play’s social media audience of parents, caregivers, and educators and showcase the developmental and fun aspects of their products. Any members interested in future opportunities may contact The Toy Association’s Janis Zegman.

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and the public, The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.