Amazon, Hasbro, Mattel, & More Announced as TOTY® Awards Sponsors

sponsor logos for toty 2025December 10, 2024 | As anticipation builds for the 25th Toy of the Year® (TOTY®) Awards, The Toy Foundation™ (TTF) is honored to announce that Amazon, Hasbro, and Mattel will serve as the evening’s Presenting Sponsors. This banner-level commitment showcases each company’s unwavering passion to unite the collective philanthropy of the toy industry to deliver the power of play to children in need.

“At Hasbro we believe play fulfills a fundamental human need. We’re proud to support The Toy Foundation to bring the entire industry together and create more joy, comfort, and relief through the gift of play,” said Tim Kilpin, president, toys, licensing and entertainment at Hasbro.

The initial lineup of major sponsors includes:

  • Presenting Sponsors: Amazon, Hasbro, and Mattel
  • Vision Sponsors: The LEGO Group, Moose Toys, Spin Master, and VTech Electronics
  • Mission Sponsors: Beacon Media Group, The Op Games, Precise TV, and Radio Flyer

The TOTY Awards event is a critical fundraiser for TTF, with every sponsorship helping the Foundation to deliver the power of play to children and families when they need it most. To date, TTF’s Toy Bank and Play Grants programs have impacted more than 33 million children in need worldwide.

There is still time for companies to join this group of industry leaders and make a significant difference in the lives of children and families together. Sponsorship packages are available online here.

In addition to sponsorship packages, there are opportunities to get involved for $2,500. These include:

  • Quarter-page event program advertisement
  • Branded event cocktail
  • Branded event gift
  • Branded event activations
  • Fund children, families, and partners of TTF’s programs to attend the TOTY Awards

The TOTY Awards, taking place Friday, February 28 at Cipriani 42nd Street in New York City, is the industry’s must-attend night to fundraise and celebrate the people and products that make the toy industry great. Guests will have the opportunity to network with key industry leaders, participate in a unique auction experience, and enjoy delicious food and drink, all while witnessing history being made as the top toys, games, and industry icons are honored. Tickets are available for purchase online.

To discuss sponsorship opportunities and how to get involved at the TOTY Awards, contact TTF’s Executive Director Pam Mastrota.

To learn more about The Toy Foundation and get involved, visit ToyFoundation.org or contact TTF staff.