Circana’s 2023 Global Toy Market Report Now Available

June 7, 2024 | The Global Toy Market Report: Annual 2023 from Circana is now available exclusively to Toy Association™ members.

Global toy sales reached $108.7 billion in 2023, posting a 2 percent decline over 2022, as sales “normalized” after exceptional growth linked to the pandemic, according to the report. The data also highlights global market size and growth trends from 2018 to 2023; global market size by region, including North America, Europe, Asia, Africa, South America, and Oceania, over the same five-year period; annual spend per child by region; and licensed toy share based on Circana’s total country coverage.

“The findings in this report provide invaluable insights that will help our members navigate the evolving toy industry landscape,” said Anne McConnell, senior director of market research & educational initiatives at The Toy Association. “Toy companies should leverage this comprehensive data to understand market trends, regional sales variations, and consumer spending patterns, enabling them to make informed strategic decisions and drive future growth.”

Members may contact Anne McConnell to request a copy of the report.