Last Chance: Boost Your Marketing Game with a Free Industry Report

July 18, 2024 | Wondering if your marketing and advertising efforts are hitting the mark? Discover how your toy company stacks up against the competition with The Toy Association’s 2024 Toy Industry Marketing & Advertising Study. Members who participate by July 31 can access this comprehensive analysis for free and gain the edge needed to excel in today's market.

This survey, conducted by Industry Insights and commissioned by The Toy Association™, will offer a comprehensive analysis of advertising, marketing, and social media practices used by toy companies of all sizes, categories, and distribution channels. Participants will also gain insights into media usage trends, social media analytics, and the effectiveness of advertising across various platforms.

Participation is free for all member manufacturers, importers, and distributors of toys and is open through July 31. Access the survey here.

All responses will be kept confidential, and no individual company data will be shared. Participating companies will remain anonymous, as The Toy Association will only receive total industry and aggregated data.

For further information about this study and the range of educational opportunities available to Toy Association members, please reach out to The Toy Association’s Anne McConnell, senior director of market research & educational initiatives.