March Webinar to Provide Insights into Gen Alpha's Media Consumption Habits

kid-on-ipadFebruary 16, 2024 | An upcoming Toy Association webinar will highlight key findings from Precise TV’s proprietary research on U.S. kids’ media behavior and consumption habits, including time spent on YouTube Shorts, TikTok, connected TV, and gaming. The data will look at these platforms’ influence on Gen Alpha (kids born starting in 2010) to ultimately help toy companies increase sales in the U.S. toy market with targeted advertising.

Taking place Thursday, March 14 at 2 p.m. (Eastern), “Kids’ Media Consumption: US Gen Alpha and How They Spend Their Screen Time” will examine Precise TV’s bi-annual report, “Precise Advertiser Report — Kids” (PARK), which captured media habits of 2,000 U.S. families with kids ages 2 to 12. Additional themes and discussion topics include:

  • YouTube and how it is the most-watched platform by Gen Alpha
  • Gen Alpha’s affinity toward gaming
  • Time spent across social platforms, including YouTube Shorts and TikTok
  • Co-viewing habits
  • Connected TV consumption
  • “Pester power” and the influence ads have on parents’ purchasing decisions

Registration is now open. The webinar will be presented by Denis Crushell, chief commercial officer at Precise TV. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for senior leaders responsible for traditional marketing, digital marketing, and paid media.

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.