Ready for LA Fall Preview? Here's How to Get the Most Out of the Marketplace

August 26, 2024 | As The Toy Association’s sold-out, inaugural LA Fall Preview kicks off next week — with a dedicated market week from September 9 to 13 — industry professionals are encouraged to make the most out of their time in LA with this helpful information to navigate the marketplace:

Location
The Toy Association’s LA Fall Preview building is located at 2250 East Imperial Highway in El Segundo. Registration is required to access the building; click here and use your Toy Association website credentials to secure your spot. Click here to create an account if you do not already have one.

The Association will provide free shuttle bus service around the toy district during the market week. Additionally, food trucks will be available outside of the LA Fall Preview building every day during the market week and on Tuesdays, Wednesdays, and Thursdays every other September week. The LA Fall Preview building also has a café that will be open on weekday mornings, with outdoor seating.

Mobile App
Download The Toy Association’s LA Fall Preview mobile app on the App Store or Google Play Store to help maximize your time at the event. Attendees and tenants can use the app to get up-to-date information on navigating the marketplace, view the floor plan, schedule appointments, and more. Attendees’ calendar of meetings will sync with the mobile app, so all appointments will be conveniently accessible in one place.

Tenant Information
Attendees will have the opportunity to meet with nearly 80 companies of all sizes and categories all under one roof at the Association’s LA Fall Preview building, including Hasbro, LEGO, Thames & Kosmos, Crazy Aaron’s, Horizon Group USA, and more. Manufacturers will showcase their latest creations, offering an exclusive sneak peek at upcoming products sure to be big sellers for the 2025 holiday season. Click here to view the tenant list and here to view the floor plan.

A list of additional companies in the LA “toy district” is available here.

Market Week Events
The LA Fall Preview dedicated market week, taking place September 9 to 13, features exclusive educational sessions for tenants and registered guests and not-to-miss industry networking events taking place every day — including the marquee “come one, come all” LA Fall Preview Networking Party on Tuesday, September 10 and The Toy Foundation’s “Party with a Purpose” on Monday, September 9. Click here to view the schedule of events and be sure to mark your calendars for these key events.

“With LA Fall Preview just around the corner, we couldn’t be more excited to welcome everyone next week!” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “This marketplace is an incredible opportunity for industry professionals to connect, discover new trends, and collaborate on the future of play. The LA Fall Preview marks a significant milestone for us, and we can’t wait to see the innovative ideas and partnerships that will emerge from this inaugural event.”

Visit toyassociation.org/lafallpreview for more information.