Toy Fair® 2025 to Spotlight Baby & Toddler Products at New Showcase

August 15, 2024 | Baby steps lead to big discoveries, especially at Toy Fair®. The upcoming show, taking place March 1 to 4 at the Javits Center in New York City, will feature “Baby PLAYce,” a new showcase dedicated to products designed for infants, toddlers, and preschoolers.

Located in the high-traffic Crystal Palace lobby — ensuring that brands will be front and center for all buyers and attendees to see — “Baby PLAYce” is a dedicated area where companies can highlight their latest innovations in infant products. Each participating company will receive an exclusive shelf to display products — along with the manufacturer’s booth number (if exhibiting) or contact information (if not exhibiting) — listings in the Toy Fair mobile app, and more.

“As Toy Fair continues to be the premier destination for product discovery in our industry, ‘Baby PLAYce’ will provide a new, dedicated area for buyers and media to explore the most sought-after baby gear and the latest trends in early childhood toys,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™, producer of Toy Fair. “This showcase will allow exhibitors to present their most engaging and innovative products for their youngest audience, providing a valuable resource for retailers looking to expand their offerings in this vital category.”

In addition to the new product area, Toy Fair 2025 will feature several returning showcases. The popular Hot for Holiday Showcase is set to highlight the most anticipated products of the 2025 holiday season, providing buyers with key insights into what's trending and helping media identify the must-have items. For first-time exhibitors, the Freshman Connect Showcase will offer an affordable opportunity to stand out, enhance brand visibility, and attract buyer attention. The Toy of the Year® (TOTY®) Finalist Showcase will also return, with more details to be announced later this fall for companies with products nominated for the 2025 TOTY Awards.

Manufacturers interested in participating in “Baby PLAYce” or any other Toy Fair product areas should contact Stacy Liebensohn, senior account executive at The Toy Association.

Toy Fair® will take place March 1 to 4, 2025, at the Javits Center in New York City. Attendee registration will open in October. Hotel bookings are now open. Visit ToyFairNY.com to learn more.