Trade Guest Discount for Toy Fair® Ends December 31

December 12, 2024 | The deadline to get a reduced rate on Toy Fair® Trade Guest badges is approaching: Trade guests have until December 31, 2024 to save $100 on admission for the show, taking place March 1 to 4 at the Javits Center in New York City.

Trade guests, including marketing and entertainment executives, inventors, publishers, brand owners, and other toy industry-adjacent professionals, will have access to all four days of the show, including the opportunity to request appointments with exhibiting companies on the Toy Fair online scheduling platform and attend all Toy Fair University sessions.

“Earlier this year, we announced a series of registration updates for Toy Fair 2025, including rolled back prices for Trade Guest fees,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “We’ve heard industry feedback and took concrete steps to make Toy Fair even more inclusive and accessible for everyone, including reducing Trade Guest fees to pre-pandemic rates.”

Until December 31, 2024, the early bird Trade Guest fee is now $195 per badge, down from $299. Starting January 1, 2025, through the close of the show, the fee will be $295, reduced from the previous $399. Click here to register to attend Toy Fair.

Any questions may be directed to Tim Knock, The Toy Association’s senior director of event marketing.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are now open. Visit ToyFairNY.com to learn more.