Feature Your Toys in The Genius of Play’s Spring Giveaway

March 19, 2025 | The Genius of Play™ is launching its “Play in Bloom” giveaway this spring, featuring playthings that introduce kids to new hobbies and help families find joy through creative, screen-free play as the new season comes into full bloom.

The campaign is a free promotional opportunity allowing participants to tap into The Genius of Play’s social media audience of parents, caregivers, and educators to showcase the developmental and enriching aspects of their products. Toy Association members are invited to join in the fun and submit their products to be featured in one of the daily giveaways.

Consumers will enter the “Play in Bloom” giveaway by commenting on any of the associated posts on Instagram or Facebook, engaging in a prompt on the topic of play.

For a chance to have your company and product(s) featured in the campaign, complete the online form by Friday, April 11. Companies will be responsible for shipping products to winners. For more information, contact The Toy Association’s Janis Zegman, senior marketing project manager.

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and consumers, The Genius of Play’s website offers expert advice from play and child experts, play ideas, and resources for teachers. Follow The Genius of Play on Facebook and Instagram.