Get in Front of Consumers and Media this November at CHITAG Fair

March 21, 2025 | As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.

Known as North America’s largest consumer toy and game event, the family-friendly “Wishlist Weekend” welcomes thousands of attendees — including international media, parents, kids, and industry professionals — creating a one-of-a-kind experience where brands can showcase their latest products and holiday drivers and personally interact with consumers.

“For more than 20 years, CHITAG has been the place where brands build lasting relationships with their target consumers,” said Mary Couzin, senior vice president and founder/leader of People of Play at The Toy Association. “By inviting families to experience products in a fun, interactive setting, companies can gain authentic feedback, generate buzz, and be part of a larger holiday tradition that drives brand visibility.”

The perfectly-timed event provides a unique platform for showcasing immersive and interactive experiences, allowing toy company products to stand out. In addition, exhibitors participating in this consumer event can also sell products at their booth, making it a prime opportunity to drive immediate sales and get their items into the hands of eager shoppers.

Beyond in-person engagement, CHITAG offers brands a chance to be part of widespread media coverage. Last year’s event generated more than 1.52 billion media impressions, with major outlets like Newsweek, Forbes, and the Chicago Tribune covering the event, alongside broadcast affiliates (ABC, CBS, NBC, FOX, and WGN) and influential toy reviewers and social media creators.

“Being part of CHITAG means positioning your brand at the center of the holiday toy conversation,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Families, and especially children attending ‘Wishlist Weekend’ are on the lookout for the hottest toys and games to add to their pre-Black Friday wish lists, making this an ideal opportunity for brands to influence consumers as they make their holiday purchasing decisions. With direct consumer interaction and significant media coverage, CHITAG is an opportunity that every toy and game company should consider in their Q4 strategy.”

To secure your presence with exhibit space, sponsorships, or both, or for more information, reach out to: Peri Halprin (for companies beginning with A-M) or Stacy Liebensohn (N-Z).

CHITAG is North America’s largest consumer toy and game event, taking place November 8 to 9 in Rosemont, IL. CHITAG is hosted by People of Play™, a division of The Toy Association™. Click here to learn more.